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Work Background
Connecting Point Marketing Group Director of Market Development
Jul. 2022 - Jul. 2025Rye, New Hampshire, United StatesBuild relationships with industry leaders and develop Strategic Partnerships. Research, build, and implement success strategies and growth initiatives for events, dedicated to new markets:
-SupplyChainPoint for warehouse & distribution center Executives (launched August 2023)
-The Retail Sesh at MJBizCon for Cannabis Retail decisionmakers (launched November 2023)
-Pizza Exchange at Pizza Expo for multi-unit retail Pizza Executives (launched March 2024) Identify, plan, and execute initiatives to support 365 engagement:
-Design and launch dedicated Social Platform for Buying Executives, administering and hosting quarterly Zoom networking and collaboration session. Contribute ideas to support team, improve processes, and streamline procedures. Bring new ideas and innovative approaches
ArchiMedia Advantage Inc.President
Jan. 2019 - Dec. 2021Portsmouth, NHIn my most recent role, I was involved in developing effective ideas for product awareness while adhering to organizational guidelines. I was responsible for meeting customer requirements by studying customer-facing trends and applying analytical approaches. During my time, I managed projects, monitored progress, and coordinated corrective solutions. I was successful at controlling agile management of project operations within time constraints. I directed Scrum teams, evaluated project progress, and resolved non-technical roadblocks. I was skillful at utilizing Asana Project Management software, developing roadmaps, and illustrating complex project objectives for stakeholders. I led feature-driven development initiatives, refining project details by successfully collaborating with dedicated technical and product staff to deliver strategic, high-value improvements to customers. I managed cross-functional teams, consisting of members from Customer Service, Technology, Marketing, Operations, and Content groups. Some of my contributions for this role include the following: ▪︎ Exercised leadership skills by directing and encouraging individuals for maximum productivity. ▪︎ Successfully lowered average test code revisions by 80% and average published code revisions by 50%, reducing project timeline from test to launch ▪︎ Increased system flexibility and efficiency by coordinating technical action plans, such as suggesting modular product design/coding. ▪︎ Mobilized technological implementations by analyzing departmental operations, evaluating engineering team strategies, developing priorities, coordinating testing, and approving launches.
ArchiMedia Advantage, Inc.President, The Actuarial Bookstore & a/s/m
Jan. 2015 - Dec. 2019Portsmouth, NHAs a President, I increased investment in digital products, expanded consumer support channels, and improved software and platforms. I implemented digital-first pricing strategy to increase sales of digital products from 10% to 80% of overall sales, decreasing overhead costs and improving profit margins. I translated new web design concepts into technical projects for a Product Engineer and engaged with non-technical staff to initiate launch protocols. I advised marketing team's incorporation of HubSpot software to formalize a planning and communication strategy. My achievements for this role include the following: ▪︎ Developed and introduced new platform features and products and approved onboarding and troubleshooting processes to improve user adoption. ▪︎ Executed strategic acquisition of ACTEX Publications by coordinating with CEO to oversee the merge of data, systems, staff, and procedures and eliminate duplicative inefficiencies ▪︎ Successfully renegotiated complex global shipping service contract to achieve over 10% reduction in annual shipping expenses.
ArchiMedia Advantage Inc.Manager of Operations, The Actuarial Bookstore & SlideRule Books Inc.
Jan. 2005 - Dec. 2015Portsmouth, NHDuring my time, I managed daily orders, off-site fulfillment, and shipping. I utilized my effective negotiation skills for multi-year contract of Digital Rights Management (DRM) software. To identify and resolve customer issues, I improved protocols and services. I regulated operational adjustments for newly acquired a/s/m (Actuarial Study Materials) brand. My key contributions include: ▪︎ Achieved consistent 95-98% success for complete order flow through structured supervision of order approval, fraud detection, off-site fulfillment, and shipping. ▪︎ Showcased products in global markets at lower rates by leveraging DRM technology. Additional Experience: Corporate Recruiter and Recruiter (Property & Casualty) at Pinnacle Recruiting Corporation, Portsmouth, NH and Media Planner and Assistant Media Planner at Foote, Cone & Belding, Inc. New York, NY
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