Requests
2
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
RTW ConsultingFounder
Apr. 2025Los Angeles, California, United StatesWork with B2B and professional services businesses to drive growth by connecting solutions to target customers with the right messages, through the right channels, at the right time: Positioning. Messaging. Go to Market Strategy.
ChiefMember
Jul. 2023 - Jul. 2024Los Angeles, California, United States
Studio DesignerChief Marketing Officer
Apr. 2019 - Apr. 2025Los Angeles, California, United States*Member of the executive team of high-growth B2B SaaS company. Drove 5x revenue growth in 6 years. Responsible for driving $5M+ in SQL ARR. Played key role in sale to private equity firm, Serent Capital in 2022. Growth: Develop and implement the company’s first sales and marketing program; Key growth drivers include: Launching new paid media programs (search and social) and working with an external agency to optimize site for SEO; Increased organic site traffic by 250%; Launching Strategic Partnerships program to drive leads via industry partners (business consultants, industry
organizations); Creating Revenue Operations function to manage CRM and marketing automation process to deliver tailored messages to customers and prospects Sales Enablement: Partner closely with the sales team to develop joint sales and marketing plays, combat common objections with specialized collateral, and implement tactics to improve conversion across marketing and sales funnel; Collaborate with the BDR team to develop high-impact outbound email cadences to drive MQLs. Develop multi-faceted sales collateral to combat most common objections including sell sheets, and short presentations. Customer Relationship Management: Launched communications programs to existing customers to drive product usage and retention, including a new customer onboarding program, including communications, in-app messaging Product and Content Marketing: Lead development of blog content, Thought Leadership articles, email campaigns, digital marketing programs, webinars, and social campaigns to drive new leads and brand awareness; Led go-to-market for new multi-million-dollar revenue payment product, and new Design Tools feature; Own integrated content calendar focused on quarterly and monthly themes, oriented around key features and to answer most common sales objections.
JOORDirector of Marketing
Jan. 2018 - Apr. 2019New York, Los Angeles*First full-time Marketing hire and member of Senior Leadership Team. Joined JOOR between Series B and C. Growth Marketing: Drove brand awareness through press and paid media campaigns; Managed external PR and digital
marketing agencies; Increased press coverage by 300% and generated $100K+ in new leads. Product Marketing: Developed positioning and messaging for new web and iOS product features and pages; Collaborated
with product, sales, and customer success teams to drive Go-to-Market strategy. Sales Enablement: Created JOOR’s pitch deck with updated brand positioning, business impact claims and customer testimonials; Launched customer insights program to support creation of case study library. Lifecycle Marketing: Crafted lifecycle communications plan to drive engagement and retention with 8,000+ brands and over 10,000 users including C-suite and senior-level decision makers. Backed by Battery Ventures and Canaan Partners.
SapientRazorfishSenior Manager, Business and Customer Strategy
Aug. 2015 - Jan. 2018New York, NYConsumer Insights. CRM. Communications Planning. Marketing Strategy.
Secondment at Samsung: Integrated Marketing Strategy & Integration.
Promoted from Manager to Senior Manager.
ViyetMBA Marketing Intern
Mar. 2014 - May. 2014New York, NYConsumer Insights. Market Research. CRM.
CEBSenior Business Analyst, Corporate Strategy & Development
Sep. 2012 - May. 2013Washington D.C. Metro AreaPost-Merger Integration Strategy. Sales Enablement.
CEBSenior Business Analyst, Professional Services
Sep. 2009 - Sep. 2012Washington D.C. Metro AreaInsights. Market Research. Product Development for Professional Services.
Intch is a Professional Networking App for the Future of WorkSee more people like Rachel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1479265 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
195277 people
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.
27
Marketing Manager @ TDS