Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Happy CultureCo-Founder
Apr. 2024City of Cape TownI co-founded Happy Culture to help organisations articulate who they are - from the inside out. We partner with brands to define and express their culture through powerful, human storytelling, translating internal identity into compelling narratives that attract, engage and retain talent. Our work sits at the intersection of editorial thinking, brand strategy and organisational culture.
I lead the strategic and creative direction of the business, shaping brand and culture narratives for clients across industries. This includes defining employer brand positioning, developing voice and messaging and creating content ecosystems that bring culture to life across multiple platforms. Our approach applies an editorial lens to employer branding — moving beyond corporate messaging to create stories that feel authentic, emotionally resonant and culturally relevant.
Influence StudioFounder
Oct. 2020City of Cape Town, Western Cape, South AfricaIn October 2020, I founded Influence. It's a South Africa-based lifestyle content consultancy and publishing company. Our obsession with content remains curated and informative. We specialise in lifestyle content for multimedia platforms across digital, social media, newsletters and print. We launched a collection of seasonal glossy magazines into the South African market for Media24, under the title MODERN - Modern Living, Modern Wellness, Modern Beauty. We consult on the content strategy and create lifestyle content for several growing local businesses, particularly in the fashion and beauty space. We also direct strategy and create content for our passion project, Go Hustle - an empowerment and entrepreneurial platform for young women with big career dreams.
Influence Studio | Lifestyle Content & Brand Storytelling StudioFounder
Oct. 2020City of Cape TownI founded Influence Studio to create and direct content for lifestyle brands with a distinct editorial point of view. The studio specialises in fashion, beauty and wellness, partnering with brands to define their voice and build content that is both culturally relevant and commercially effective. Our work spans digital, social, print and editorial platforms, with a focus on creating cohesive, multi-channel storytelling ecosystems.
We have developed and launched original publishing concepts, including the MODERN series (Modern Living, Modern Wellness, Modern Beauty) in collaboration with Media24 - bringing a contemporary, editorially-led approach to lifestyle content in the South African market. Alongside client work, I lead the strategic and creative direction of all projects - from content strategy and brand narrative to execution across platforms - ensuring a consistent, elevated voice across every touchpoint.
Influence Studio also incubates passion-led platforms, including Go Hustle, an empowerment and entrepreneurial initiative supporting young women in building ambitious, future-focused careers.
Naspers LimitedEditorial Director
Jun. 2019 - Sep. 2020Cape Town Area, South AfricaEditorial Director | Editor In Chief | Women's Health | Men's Health | Go Hustle
Naspers Limited | Media24Editor In Chief
Jan. 2015 - Mar. 2024Cape Town, Western Cape, South Africa
Naspers LimitedEditor In Chief
Jan. 2015 - Mar. 2024City of Cape TownAs Editor-in-Chief of Women’s Health, I led the editorial vision and content strategy for one of South Africa’s most influential women’s media brands, shaping its voice, cultural relevance and audience growth across print, digital and social platforms.
I was responsible for defining and evolving the brand’s editorial identity, ensuring it remained both globally aligned and locally resonant — while building a multi-platform content ecosystem that connected with a modern, ambitious female audience.
Under my leadership, the brand expanded beyond traditional publishing into experiential and community-driven platforms. I conceptualised and launched large-scale, best-in-country events such as Fit Night Out, transforming the brand from a media title into a lived, participatory experience and deepening audience engagement.
Balancing editorial, brand and commercial strategy, I collaborated closely with marketing, partnerships and commercial teams to deliver integrated campaigns, grow audience reach and strengthen the brand’s position in the wellness and lifestyle space.
CurateEditorial consultant
Apr. 2011 - Jan. 2012Cape Town, Western Cape, South Africa
Caxton | Essentials | Get ItEditor In Chief
Nov. 2004 - Mar. 2011Johannesburg, Gauteng, South Africa
Intch is a Professional Networking App for the Future of WorkSee more people like Dan on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1123147 people
16
PR - Writer - Marketing
20
Freelancer
16
Bussiness owner
442908 people
16
PR - Writer - Marketing
16
Bussiness owner
15
Marketing specialist @ 247 Digital