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Work Background
Fora TravelCertified Travel Advisor
Jan. 2025United States- Consult with clients and develop custom itineraries, including tailored destination guidance and activity recommendations
- Handle all booking logistics for a seamless, stress-free travel experience
- Coordinate with hotels and resorts to provide VIP perks to clients — including upgrades, resort credits, and special amenities — through Fora’s preferred partner network
MissionOne MediaSenior Integrated Activation Specialist
Sep. 2024Austin, Texas- Analyze campaign performance across digital and direct advertising channels, delivering actionable insights to optimize campaign efficiency toward client goals - Collaborate with planning and buying teams to refine media strategies, ensuring alignment with performance objectives and KPIs ahead of campaign launches
- Facilitate pre-launch readiness and in-campaign troubleshooting to ensure seamless campaign execution - Deliver regular reports and presentations to clients, highlighting performance and insights, and recommendations for campaign improvement
MissionOne MediaAccount Manager II
Apr. 2024 - Sep. 2024Austin, Texas, United States
MissionOne MediaAccount Manager I
Jun. 2023 - Apr. 2024Austin, Texas, United StatesClient Management and Leadership:
- Serve as the main point of contact for multiple client accounts
- Lead client calls, delivering impactful presentations of reports, recommendations, and strategic insights to foster collaboration and align with client goals Campaign Management and Optimization:
- Apply extensive knowledge and experience to oversee the creation, implementation, and optimization of advertising campaigns
- Analyze campaign performance, employing data-driven decisions to maximize ROAS and consistently achieve or exceed client targets
- Manage a substantial monthly ad spend budget of over $600k, ensuring effective allocation and optimization across multiple campaigns
- Collaborate effectively with my team, contributing to surpassing client revenue goals by $1M in Q4 2023
MissionOne MediaAccount Coordinator
Jul. 2022 - Jun. 2023Austin, Texas, United StatesClient Interaction and Communication:
- Acted as a dedicated point of contact for clients, cultivating strong relationships and ensuring client satisfaction
- Contributed actively to client calls, providing valuable insights, updates, and addressed inquiries and concerns effectively Campaign Creation and Management:
- Managed the creation and maintenance of advertising campaigns, staying within budget, and aligning with client objectives and strategy
- Optimized campaigns across various retail media platforms, primarily on Amazon and Amazon DSP Data Analysis and Reporting:
- Generated reports spotlighting key performance indicators, providing insights and actionable recommendations.
MissionOne MediaDigital Media Specialist
Oct. 2021 - Jul. 2022Austin, Texas, United StatesCampaign Management and Optimization:
- Proactively monitored and optimized advertising campaigns to enhance performance
- Strategically executed CPC adjustments to meet or exceed ROAS targets and ensure optimal client outcomes
- Successfully managed campaign budgets, aligning with client ROAS targets Data Analysis and Reporting:
- Generated reports to highlight performance, providing concise summaries and actionable insights Adherence to Industry Standards:
- Upheld industry standards and best practices for retail media advertising
- Obtained relevant certifications in digital marketing and advertising for various retail media platforms
The Zimmerman AgencySocial Media & Influencer Partnerships Manager
Jun. 2020 - Jul. 2021Tallahassee, Florida, United StatesTeam Leadership:
- Oversaw a team responsible for managing content calendars and community management for multiple client accounts, providing guidance and support to ensure consistency and high-quality deliverables Client Relationship Management:
- Built and maintained strong client relationships, ensuring client satisfaction and retention
- Addressed client inquiries, concerns, and feedback in a timely and professional manner
- Led and presented in client calls, effectively communicating campaign strategies, results, and recommendations Influencer Partnerships:
- Facilitated influencer partnerships from the research stage to activation
- Cultivated and maintained relationships with influencers, acting as a liaison between creator and brand Performance Analysis and Optimization:
- Utilized analytics tools to assess the performance of social media campaigns.
- Implemented data-driven optimizations to enhance campaign effectiveness and achieve client goals. Collaboration Across Departments:
- Collaborated with internal teams, including creative, analytics, and account teams, to ensure integrated and cohesive client solutions.
- Coordinated efforts to meet and exceed client expectations.
The Zimmerman AgencySocial Media Account Coordinator
Jan. 2020 - Jun. 2020Tallahassee, FloridaContent Creation and Calendar Management:
- Created engaging and relevant social media content, enhancing brand visibility and engagement on various platforms.
- Developed and maintained content calendars to ensure consistent posting schedules for multiple brands. Community Management & Trend Spotting:
- Monitored social media channels for industry trends, competitor activities, and discussions.
- Managed social media identity through engaging with followers, and managing social media crises to uphold a positive online presence.
- Cross-Functional Collaboration and Campaign Execution:
- Collaborated across teams to execute successful social media marketing campaigns, aligning with overall marketing objectives for different brands.
- Leveraged both organic and paid social media strategies to maximize campaign impact. Analytics and Continuous Improvement:
- Utilized analytics tools to track KPIs, providing actionable insights for continuous improvement.
Tallahassee Live Music Community Charity GroupGraphic Design Coordinator
Aug. 2019 - Jan. 2020Tallahassee, FL• Responsible for creating all digital material for ads, social media, and website • Tasked with creating flyers and posters for TLMC Charity Group + Warrior on The River events
• Coordinated with the Director of Marketing to assist in marketing campaigns
Living SportEvents Operations Assistant
Jul. 2019 - Jul. 2019County Dublin, IrelandFor this role, I was chosen out of hundreds of applicants to join Living Sport in Dublin, Ireland in the summer of 2019. During my time there, I attended workshops and networking sessions led by sport industry professionals. Additionally, I collaborated directly with the event staff of Tough Mudder Ireland to assist in making sure their 4,000-athlete event ran smoothly. I was responsible for assisting in the overall course build and sponsor activation and branding of the event. From this opportunity, I have gained international experience in event operations and sport business.
Railroad Square Craft HouseMarketing Assistant
Apr. 2019 - Dec. 2019Tallahassee, Florida• Managed all social media accounts (Facebook, Instagram, Twitter)
• Created events on Facebook
• Designed graphics for events and promotions
• Assisted the Marketing Director in booking local and traveling musicians • Oversaw a promotional street team for the distribution of collateral around two • Boosted social media reach by 80%.
Strike MagazineBeauty Assistant
Aug. 2017 - May. 2018Tallahassee, FloridaAs a beauty assistant, I reported to the beauty director. I assisted in gathering makeup and hair supplies and attire pulls for photo shoots. I was also responsible for arriving on time on shoot days to help prep models and get their makeup and hair perfect for the shoot.
Ruffalo Noel LevitzStudent Fundraiser
May. 2017 - Oct. 2017Tallahassee, Florida As a student fundraiser, I was responsible for calling Florida State University alumni, parents, and friends of the university to: • Update demographic information • State the latest university accomplishments
• Ask for donations (gifts) to the university. These donations and gifts are allocated to students' financial aid, building updates, and different university departments to enhance the Florida State experience and increase our rankings. During my time in this position, I learned valuable selling techniques that I have carried with me to this day.
Dip's Ice CreamCashier/ Server (Seasonal)
Sep. 2012 - Aug. 2019Anna Maria, FloridaDip's Ice Cream is a local favorite in high-traffic tourist destination: Anna Maria Island, Florida. I landed a position at Dips when I was just 16 years old, and was a loyal employee until my final semester at FSU. My responsibilities at Dip's changed over the years, but generally, my tasks included: • Delivering exceptional customer service in a highly-rated ice cream shop • Memorizing each flavor and its components, relaying that information to customers when they have questions – especially important in case customers have any allergies
• Recommending flavors, taking orders, and serving ice cream concoctions that included sundaes and milkshakes Throughout my 7 years at Dips, I have trained multiple employees, made relationships with customers from all over the world, and assisted in marketing initiatives as I was learning at school. I gained incredible knowledge about customer service and working in high-stress environments – maintaining my composure while doing so.
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