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Work Background
Deus Ex Machina IndonesiaStrategic Marketing & Partnership
Nov. 2025Bali, Indonesia• Architect and execute end-to-end integrated marketing strategies across Meta Ads, Google Ads, and multi-channel digital ecosystems to drive sustainable growth, revenue performance, and global brand visibility. • Establish clear marketing KPIs and performance frameworks aligned with business objectives, ensuring all initiatives deliver measurable ROI and support strategic priorities. • Leverage data analytics and performance insights to continuously optimize campaigns, improve cost efficiency, and scale high-performing tactics. • Partner closely with creative, design, and content teams to develop cohesive, high-impact brand messaging and visual assets across all digital and offline touchpoints. • Lead strategic partnerships and brand collaborations with global/local media, influencers, communities, and ecosystem partners to strengthen market positioning and accelerate audience engagement. • Oversee full-cycle event strategy and execution, including conceptual development, budgeting, operational management, performance tracking, and post-event reporting. • Manage brand sponsorships and partnership portfolios, ensuring alignment with stakeholder expectations and maximizing brand exposure and strategic value. • Collaborate with sales and retail teams to integrate marketing initiatives that drive in-store footfall, boost e-commerce performance, enhance customer experience, and improve overall commercial outcomes. • Transform campaign metrics into actionable insights, informing future strategies and supporting continuous innovation across the marketing function. • Lead budget planning, allocation, and performance monitoring for both digital and offline marketing initiatives to ensure optimal resource utilization.
Deus Ex Machina IndonesiaMarketing Specialist
Jun. 2024 - Nov. 2025Bali, Indonesia• Strategically plan and execute integrated digital marketing campaigns across Meta Ads, Google Ads, and other platforms to drive ROI and global brand awareness. • Define and align marketing objectives and KPIs with business goals to maximize return on investment (ROI) • Continuously monitor, analyze, and optimize campaign performance using data-driven insights, ensuring measurable impact and growth • Collaborate cross-functionally with graphic designers and content creators to deliver high-impact, brand-consistent content • Lead partnership activations with global and local media, influencers, and community groups to expand brand reach and engagement • Oversee event planning and execution, including ideation, budgeting, performance tracking, and post-event reporting • Manage brand sponsorships and strategic partnerships, aligning with key stakeholders to enhance brand positioning and visibility • Coordinate with sales teams to drive in-store traffic and ecommerce traffic, improve customer experience, and boost commercial outcom • Analyze campaign metrics and generate insights to refine and innovate future marketing strategies • Handle budget planning and allocation for both digital and offline marketing initiatives • Additional responsibility: Develop and oversee end-to-end marketing strategy for Deus Cafe, ensuring consistent brand narrative across all customer touchpoints.
KAMA IndonesiaMarketing Account Manager
Jan. 2024 - May. 2024Jakarta Selatan, Jakarta, Indonesia
AKARI Marketing & Creative AgencyStrategic Planning Manager
Nov. 2023 - May. 2024Bandung, West Java, Indonesia
EventoriProject Planner Manager
Jul. 2023 - Oct. 2023Jakarta Selatan, Jakarta, Indonesia
Emtek GroupSr Project Officer (Marketing Campaign & Influencer)
Feb. 2023 - Jul. 2023Jakarta Selatan, Jakarta, Indonesia-Analyze and create marketing strategy to ensure the project is running according to the target -Create ideas for brand's campaign/project (based on KOL profiling, budget, objective campaign) -Supervise team activities during campaign/project to achieve brand's target -Supervise all deliverables following brand guidelines, direction, and actively communicate with the KOL -Planner team during the project or campaign -Building relationships with clients and influencers -Collaborate with the Sales Team, make sure that the budget is in accordance with the client's requirement (MO/PO). -Review and evaluate project/campaign (end to end) -Responsible to monitor revenue target -Responsible to check payment tax on the use of second party services (basic calculation) Handle : Lux, Lifebuoy, Pepsodent (Skin Cleansing & Oral Category : Unilever)
PartipostMarketing Account Manager
Apr. 2021 - Feb. 2023Jakarta, Indonesia- Plan and execute campaigns - Manage campaigns on behalf of clients – balance with creativity and guidelines of the brief. - Communicating with clients and influencers to understand their needs and explain product value - Lead the team to get the campaign running on target - Building relationships with clients and influencers - Analysing data to learn more about influencers’ behaviour. - Generate new campaign ideas - Compiling reports ,evaluate campaign results, provide campaign learnings and constantly improve campaign execution based on those learnings
APJ MediaAccount Executive
Feb. 2020 - Jan. 2021Kelapa GadingOOH Industry - Managing Client Needs - Maintaining relationship with clients - Searching for New Clients or Brands - Monitors every campaign that's running - Help clients with ideas to direct them to reach their goals or target - Creates monthly marketing reports - Maintaining updated knowledge of company products and services. - Resolving complaints and preventing additional issues by improving processes.
HSBCMarketing Staff
May. 2019 - Jan. 2020Greater Jakarta Area, Indonesia- Managing daily reports - Communicate with Customer - Searching Target - Managing customer's needs - Handle customer's problem - Offering Products
PT Anugrah Indo RayaOffice Coordinator
Sep. 2018 - Mar. 2019BekasiManaging Client Needs Managing daily reports Filling data entry Making office agenda Managing customer's phone call Handle the mail both online and offline
Pertamina UTCInternship
Mar. 2018 - Jun. 2018
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