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Work Background
Pres/CEO
YarnospherePres/CEO
Apr. 2013 - Dec. 2016Southern CaliforniaYarnosphere was a consumer show devoted to yarn and related products. Show ran in Costa Mesa, CA and Long Beach, CA for three consecutive years beginning Oct 12, 2013.
Owner, Co-author, Speaker, Publisher
Jewelry Savvy: What Every Jewelry Wearer Should Know BookOwner, Co-author, Speaker, Publisher
Oct. 2004 - Jun. 2012Co-wrote, self-published, promoted and sold Jewelry Savvy to general public and the jewelry industry.
Director of Marketing
Jewelers Vigilance CommitteeDirector of Marketing
May. 2001 - May. 2002Web site redevelopment, brand development, advertising, educational tools, public speaking (to jewelry industry)
Owner
Red Jewel, Inc.Owner
Feb. 2001Los Angeles metropolitan area, California, United StatesCreating strategies to elevate the Client Experience; Trade Marketing; B to B and B to C communications; Video Creation/Production; Writing/Editing; Training; Problem Solving/Creative Solutions; Working with clients to implement their diverse goals: Operational help for start-ups and jewelers; Expert witness work; Marketing plans; Communication plans; Website analysis.
Vice President of Marketing/Communications
Jnet.com (Division of JA)Vice President of Marketing/Communications
Nov. 2000 - Feb. 2001Irving, TXJewelry industry start-up funded by JA and MJSA to help jewelers with their online presence.
Director of Marketing and Communications
Jewelers of AmericaDirector of Marketing and Communications
Aug. 1999 - Feb. 2001Developing promotional packet (including TV commercials) for members, web site development, educational sessions for trade
Manager of Communications
Platinum Guild InternationalManager of Communications
Feb. 1996 - Jul. 1999Newport Beach, California, United StatesWorked as industry liaison; managed Platinum Pavilion; facilitated education direct to jewelers and to chain stores; managed initial web presence for PGI online for consumers; acted as consumer spokesperson on shopping TV.
Vice President
Stanley Jewelers GemologistsVice President
May. 1986 - Feb. 1996North Little Rock, Arkansas, United StatesBuyer; seller; marketer; general manager; all around troubleshooter.
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