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Work Background
BreachFounder & Creative Director
Mar. 2024United StatesBreach is the design partner for visionary founders. As creative director, I work with our clients to craft memorable brands and immersive storytelling experiences across media.
The FWAJudge
Dec. 2023Reviewing and rating nominees for The Favorite Website Awards (FWA) as an active member of the jury, leading to the selection of the industry standard FOTD (site of the day), FOTM (site of the month) and FOTY (site of the year).
ArmsDirectory.comChief Design & Marketing Officer
Nov. 2023 - Mar. 2024ArmsDirectory.com is the digital space where Americans can speak their mind and express their second amendment rights in the face of Big Tech censorship. An open platform for gun enthusiasts and business owners, fueled by freedom and the desire to protect it. My main focus is spearheading our global design, from our product roadmap to the prototyping of exciting new features, and optimizing the way our teams work through agile workflows. I also oversee our marketing strategy, crafting data-driven campaigns and working closely with our partners to increase platform adoption in the community.
ArmsDirectory.comProduct Designer
Feb. 2023 - Jan. 2024Designing ArmsDirectory.com leading social commerce platform created to build, unite and preserve the US Second Amendment community in the face of ever growing digital censorship.
We Are SKYLead Interactive Designer
May. 2022 - Jul. 2022Los Angeles, California, United StatesWE ARE SKY™ is a psychological design studio based in Los Angeles. The team helps companies combine positive purpose with the power of leading-edge brand development. The results are brands that outperform their competition and inspire their audiences. I worked together with a Toptal team of 1 product owner, 1 project manager, 2 developers and 1 QA specialist, as well as the client's own team to orchestrate the relaunch of their agency website. Leveraging the client's rich brand book, I crafted an immersive concept of a storytelling user experience set in a 3D cloudscape, providing visitors with high emotional value while accomplishing business development goals. I moved swiftly from concept to wireframes, high fidelity UI, motion prototypes and created a scalable company-wide design system. Relying on my extensive experience with brand-heavy projects, I carefully selected the best technologies to engineer the experience and hand-picked 2 developers to work in tandem on the build. Additionally, I led the planning of the project, providing essential SCRUM expertise to deploy a robust backlog and run comprehensive design sprints from initial research to final release.
Deus Ex K9Founder, Canine Instructor & Handler
Aug. 2021Puunui, Tahiti, French PolynesiaHelping dog owners all over French Polynesia enhance the relationship with their dog by creating a strong bond based on trust, resolving issues and teaching the tools and methods that make dogs perform at the highest level. • 4-week Essential Obedience board-and-train program
• Behavior modification program for reactive, aggressive, submissive and overexcited dogs
• Introduction to dog training tools and methods
• Canine psychology and behavior education www.deusexk9.com
Only OneUX/UI Designer
Apr. 2020 - Dec. 2020RemoteOnly One is a collaborative action platform founded by SeaLegacy and Blue Sphere Foundation to host and fund campaigns designed to preserve the oceans and other endangered ecosystems with accountability through world-class media production. I worked with a small team at the Only One Collective to create a scalable design system capable of supporting the fast growing feature library through a uniform visual language, instantly recognizable as Only One’s. • Created a global design system and component library using atomic design principles (Figma)
• Introduced and ran design and development sprints using SCRUM
• Defined the web app and marketing site’s UX
• Designed the web app and marketing site’s UI
• Designed and prototyped new components
ROMWODLead Product Designer
Sep. 2019 - Feb. 2022RemoteThe ROMWOD app offers daily videos to optimize your range of motion, boost athletic performance and accelerate recovery. • Created a vision-based mobility test allowing users to test and retest their performance on demand anywhere, anytime.
• Developed new features such as a comprehensive mobility scoring system taking into account joint • scores, position scores and detected dysfunctions, as well as mobility history and mobility stats.
• Redesigned the app across the ecosystem (iOS, Android, Apple TV, Web).
• Led the planning, ideation and design of the company's innovations lab.
Worked side-by-side with developers to craft, test and refine new features
Bondford UX/UI Designer
Jan. 2019 - Mar. 2019RemoteLed the redesign of the product website for Bondford, an innovative cloud-based platform which helps companies better manage their foreign exchange transactions. We built upon existing brand assets to create a viable and scalable branding system for digital products and after carefully studying Bondford's mission and values, we reshaped the product site to better showcase the platform's features. A precise analysis of pain points and conversion hurdles in user flows allowed us to create a more convincing experience on the site, where potential clients can quickly grasp the potential of Bondford and how much they stand to gain from using the platform. These key UX findings laid the foundation before designing a fresh new interface for the site, in line with the brand and complete with supporting photography and a new icon set for product features. The project was run entirely remotely in a swift and efficient manner using SCRUM principles. Highly-focused design sprints and lightning talks involved relevant stakeholders, including the founder and product owner, the CTO, the copywriter, developers and myself. Roles:
• UX Research & Design
• Creative Direction
• Concept Development
• Branding
• UI Design
• SCRUM master Tools:
• Sketch
• Abstract
• InVision
• Confluence
• Jira
• Slack
assurdealBrand & UX/UI Designer
Aug. 2018 - Nov. 2018RemoteLed the rebrand and product site relaunch of assurdeal, an end-to-end insurance trading platform powered by artificial intelligence. Well established in the European insurance industry, the team wished to reshape their visual language and provide their users with an experience worthy of their trail-blazing approach to an aging market. I designed a brand new identity including mark, logo, typography, colors, and guidelines for their use. I completely redesigned their product site from scratch. We rolled out new user journeys in line with past data, current needs and brand strategy and a fresh user interface extended from the new identity. The sign-up process was dated and cumbersome due to the complex legal requirements associated with insurance portfolios. I deconstructed the entire journey to simplify it at its core and created a smooth sign-up flow that users can cruise through in a matter of a few minutes. Using the rich component library developed in the previous stages of the project, I designed a brand new product dashboard with a clear overview of recent listings and quick access to the audit tools which feed the core of the AI engine.
FreelanceIndependent Designer (Brand, Web & Mobile)
Jan. 2014I work side by side with interactive agencies and clients worldwide to craft engaging brand universes and immersive digital experiences. • Creative Strategy
• Creative Direction
• Branding systems
• User Experience Design
• Interaction & Interface Design
• Dynamic component libraries
• SCRUM project management
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