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Work Background
Project Management InstituteDirector of Enterprise Growth Marketing
Sep. 2022 - Jun. 2024• Demonstrated visionary growth & performance marketing management skills in driving business detailed program analysis and activating accountable data-driven marketing strategies across various digital & partner channels.
• Created and amplified growth marketing strategies for over 70 products, driving a 23% revenue increase for product launches in 2023-2024 managing a P&L of over $10M.
• Implemented organization redesign within 90 days—aligning to Agile practices to improve marketing productivity building new Product marketing and Enterprise Growth teams, scaling to 25+ marketing professionals.
• Resolved declining membership by launching a revised 3-tier membership model with regional currency options—increasing member retention from 1-year to 2-year commitments with 95% customer satisfaction.
• Chaired CEO task force to develop a new AI-driven product strategy—countering 2030 job replacement predictions by positioning AI as productivity tool for project managers.
• Yielded a 35% increase in new product course license consumption by designing and executing a cohesive marketing strategy across 20+ partners, featuring cross-promotional campaigns, extensive market research, and targeted messaging.
• Guided product messaging strategy and content production, contributing to an increase of 30% in pipeline growth and 20% increase in course consumption for re-launched product targeting mid-level project managers and enterprise clients.
• Curated annual global conference series production, promotion, onsite experiences, AI focused content and composed keynotes and event agendas, driving more than 8k attendees for marquee events in the US, Europe, Middle East, Africa, and Singapore.
MIcrosoftSr. Product Marketing Manager
Dec. 2020 - Aug. 2022United States• Leveraged expertise in digital marketing trends and data analytics to measure and transform marketing campaigns, leading to actionable campaign changes, rapid iteration, and continuous improvement—delivered 13% improvement on lead development for enterprise subscriptions
• Improved qualitative and quantitative research results by assessing research creative briefs, overhauling research team briefing processes & receiving actionable brand insights on the customer impact of feature innovations--focusing on value propositions and linkages to key features solving most relevant customer problems
• Curated positioning, and crafted customer centric storytelling increased market appeal, significantly enhancing customer engagement and providing a more human-centered tone of voice.
• Served as a Program Manager & cross-functional collaboration Lead with Engineering and Design teams to establish product roadmap and feature prioritization to successfully launch key "hero features" aligned with annual global marketing strategy.
• Created product content and training for technical sellers, partner sales teams, and outbound digital marketing teams to effectively communicate, promote, and sell Microsoft 365 and Microsoft Project.
• Accelerated productivity and transformed a cross-functional team of stakeholders and product managers to develop and execute a comprehensive strategy for integrating post-acquisition products and deprecating legacy software.
PolycomDirector, Product and Strategic Alliances
May. 2016 - Sep. 2019United States• Resolved product positioning for three portfolios—Polycom, Plantronics, Microsoft—by bundling individual products into integrated solutions, supporting $1B acquisition rationale within 90 days of merger.
• Motivated and managed cross-functional collaboration with engineering, business planning, technical selling teams, and marketing teams to exceed quarterly sales goals, consistently delivering quarterly revenue of over $255M for three years.
• Transformed methods for the expedited delivery and rapidly iterated delivery of targeted partner marketing campaigns and playbooks, resulting in a 4% increase in partner satisfaction and a 27% increase in channel revenue.
• Promoted for establishing and driving excellence in business stewardship through development of standardized KPIs, benchmark metrics, partner scorecards, and partner sales motions.
• Galvanized multiple teams in the development of a comprehensive campaign calendar, prioritization, and governance process to streamline strategic yearly marketing plans, resulting in increased alignment and efficiency across the enterprise.
GBH CommunicationsDirector of Marketing and Strategic Partnerships
Apr. 2012 - Apr. 2016United States, Monrovia
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