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Work Background
The Newark Museum of ArtSocial Media Manager / Video Content Creator / Graphic Designer
Aug. 2020 - Oct. 2022• Generated compelling copy and content for all social platforms (Instagram, Twitter, Facebook, LinkedIn, TikTok, Twitch)
• Developed social strategies and social marketing campaigns across all channels to drive brand awareness, and engagement — plus contributed to creative brainstorms for content and campaign ideation
• Constructed templates for social stories (weekly events, collaborations, artist campaigns, etc.)
• Produced graphics: Flyers, Brochures, Event Postcards, Paid Ads, Toolkits, etc.
• Tracked social stats and utilized analytic platforms to share insights, develop future objectives, and to share insights in real-time
• Built and managed video promotion for The Museum (#NMOA Benefits, Paid & Organic Advertising, etc.)
• Developed a #NMOA influencer outreach program, managed social collaborations and created social toolkits
• Conducted community engagement and management (redistribution of UGC across socials, direct messages, mentions, etc.)
SocialbakersSocial Media Specialist / Community Manager / Instagram Stories Specialist
Sep. 2019 - Apr. 2020Prague, Czech Republic• Planned, crafted and published original content posts on SocialBakers channels to a combined audience size greater than 550,000 (Instagram, Twitter, Facebook, LinkedIn, Youtube)
• Controller of SocialBakers Instagram Stories — designed templates through Adobe Spark and developed short-form content for daily coverage revolving around relevant news, external marketing and internal events
• Controlled daily community management and customer care across all SocialBakers media channels
• Provided original photography, produced videos (client success stories, event highlight reel, etc.) and reported live from international business events (Dubai, Prague, etc.)
Freelance Contractor Social Media Manager / Video Content Creator / Copywriter / Photographer / Stylist
Nov. 2017Prague, Czech Republic• Created and published original social media content/website articles, including video, photos, text, etc. (Masopust, Soffa Magazine, etc.) • Designed, directed, and executed commercial photoshoots for external clients and internal development projects (Lifestyle, High-End Fashion, Architecture, Private Clients)
• Content/Copy editor (Native English Speaker) for multiple small businesses and private clients • Filmed and edited professional videos for multiple small businesses and private clients • Produced numerous personal marketing/influencing projects that were picked up by several companies (brand exposure, travel itineraries, children’s educational programs, etc.)
LANEY LA, INCExecutive Assistant
Dec. 2016 - Jun. 2017Greater Los Angeles AreaADMINISTRATIVE • Prepared and tracked monthly client invoicing, managed office payroll, recorded corporate expenses • Managed international team's goals and scheduled regular meetings to track progression and growth • Coordinated complex daily schedule of firm executive(international travel, client management, briefings) • Scheduled interviews and phone screens for potential candidates CREATIVE • Compiled and created original content for media outlets (instagram, website, etc.) • Planned and remodeled workspace / Constructed mood boards for clients’ interior design project proposals • Organized and curated company’s materials library from external vendors to be used for upcoming client design projects
CurrentPublic Relations Intern
May. 2015 - Aug. 2015San Francisco Bay Area• Exchanged ideas and brainstormed with other companies to develop their new PR strategies • Researched and created media reports and devised pitching documents using CisionPoint portal • Formulated and proposed client’s new media output plan and was accepted by the firm
VivintResearch Analyst & Marketing Intern
Jan. 2015 - Apr. 2015Provo, Utah Area• Presented & analyzed results from a self-created survey of 5,000 individuals to Director of Comms.
• Directed a focus group with 15+ customers to obtain information for customer retention
• Conduct primary and secondary research through IBM SPSS Statistics
• Assembled eye tracking studies to increase user mobility around company website
Story PartnersPublic Relations Intern
May. 2014 - Aug. 2014Washington D.C. Metro Area• Sole controller of two client twitter accounts with a combined follower count of 30,000+ • Planned three separate publicity conferences of 100+ people for our cliental • Facilitated communication and regularly presented to clients in and out of the office
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