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Work Background
CF Search MarketingSenior Paid Media Manager
Mar. 2022 - Apr. 2025Deerfield Beach, Florida, United States- Strategically managed and optimized over 45 paid search and paid social accounts across Google Ads, Microsoft Ads (Bing), and Meta, overseeing a monthly budget exceeding $450,000 to drive lead generation and revenue growth.
- Achieved a 21% average lift in ROAS by executing advanced bid strategies, refining audience segmentation, and leveraging intent-based keyword targeting across brand and non-brand campaigns.
- Designed and launched comprehensive full-funnel PPC initiatives, integrating Performance Max, Remarketing, and Search campaigns to align with customer journeys and maximize conversion efficiency across touchpoints.
- Built and maintained automated performance dashboards in Looker Studio and Google Sheets, providing stakeholders with real-time visibility into KPIs, spend pacing, and campaign health.
- Spearheaded A/B testing programs for ad creatives, headlines, and landing page messaging, resulting in measurable improvements in Click-Through Rates (CTR) and Conversion Rates (CVR) across channels.
- Continuously monitored performance trends, conducted competitive research, and implemented data-driven optimizations to enhance account scalability and profitability.
AMOS ConsultingDigital Marketing Manager
Feb. 2020 - Nov. 2021Linden, New Jersey, United States- Managed $400K+ in monthly paid media budgets across Google Ads and Meta Ads, consistently driving $625K in average monthly revenue through full-funnel campaign execution and ROI-focused optimizations.
- Set up and structured new advertising accounts on both Google and Meta platforms, implementing comprehensive conversion tracking using Google Tag Manager (GTM) and the Meta Pixel to ensure accurate attribution and performance measurement.
- Designed and optimized high-converting landing pages using WordPress and Instapage, resulting in a 30% increase in lead generation volume by improving UX, CTA clarity, and mobile responsiveness.
- Launched automated email retention flows, increasing customer lifetime value (LTV) and retention by 17%, while supporting full-funnel growth and client re-engagement initiatives.
- Executed targeted SEO campaigns, growing organic traffic by 10,000 visits per month and contributing to 150+ inbound leads monthly, complementing paid efforts and reducing overall CAC.
HumanscalePaid Media Manager (e-Commerce)
Feb. 2017 - Feb. 2020Piscataway, New Jersey, United States- Developed and executed data-driven paid media strategies across Google and Meta platforms, contributing to a 40% increase in sales volume through continuous campaign optimization and audience refinement.
- Automated cross-platform KPI reporting by integrating Google Analytics and Google Sheets, improving visibility into performance metrics while saving approximately 10 hours per week in manual reporting tasks.
- Collaborated on lifecycle marketing initiatives, improving email open rates from 8% to 20% by redesigning subject lines, optimizing send times, and deploying segmented sequences tailored to user behavior and funnel stage.
- Managed real-time budget pacing and bid adjustments, leveraging historical performance trends and predictive analysis to deliver a 30% lift in return on investment (ROI) while maintaining efficiency across paid channels.
- Worked cross-functionally with creative and analytics teams to align campaign messaging, ensure consistent brand voice, and maximize conversion opportunities across the funnel.
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