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Work Background
Awesome Motive, Inc.UI / UX Desiger for Thrive Themes
Aug. 2023 - Mar. 2025Joined the Awesome Motive team after its acquisition of Thrive Themes, continuing my role as a UI/UX Designer. In addition to ongoing product design work, I contributed to illustrations, web theme design, and marketing materials, while supporting the integration of Thrive products with other Awesome Motive brands.
Thrive ThemesUI/UX Designer
Jan. 2019 - Mar. 2025Cluj-Napoca, Cluj, RomaniaUI/UX Designer for 8 products within the Thrive Themes suite (Thrive Apprentice, Thrive Architect, Thrive Automator, Thrive Builder, Thrive Dashboard, Thrive Ovation, Thrive Quiz, Thrive Ultimatum). Adapted design solutions to the unique goals of each product while building a cohesive visual identity across the suite. Focused on enhancing usability, improving overall functionality, and designing new features that drive user engagement, satisfaction and loyalty. • Conducted competitor research and analyzed the current state of the product to identify pain points and opportunities for improvement. • Provided multiple solutions for identified problems and participated in discussions to choose the best approach.
• Maintained close communication with the support team to gather user feedback, complaints, and feature requests. • Worked closely with QA, development, frontend, and project management teams on planning, feedback, and design iterations.
• Proposed new features and explored them through user stories, user scenarios, and user flows.
• Worked on complex, multi-layered products that required a strong overview of the system and smart, simple design solutions. Contributed to the development of unique features and turned complexity into clean, user-friendly interfaces. • Performed UI/UX reviews to check how designs were implemented and identify any missing or incomplete aspects.
• Participated in meetings to align on project goals and timelines
• Improved the overall user experience, leading to a more intuitive interface and higher user satisfaction.
• Builded and sustained a consistent design system through style guides and UI
component libraries.
BitStoneSenior UI/UX Designer
Jan. 2019 - Jul. 2023Cluj-Napoca, Cluj, RomaniaAs a UI/UX Designer for 8 Thrive Themes products, I created tailored design solutions for each product. I collaborated with cross-functional teams, proposed new features, and turned complex functionality into simple, user-friendly experiences. My work was grounded in research, feedback, and continuous iteration to improve usability and engagement. Others - Mobile and web applications for various industries, including digital gifting, housing management software, and industrial machinery solutions
3Pillar Global RomaniaUX Designer
Aug. 2018 - Dec. 2018Worked on UI/UX design for web and mobile platforms, creating wireframes, prototypes, and user flows in collaboration with developers and product managers. Focused on improving usability, visual consistency, and aligning designs with brand and accessibility standards.
YonderUI/UX Designer
Jul. 2014 - Jul. 2018Cluj-NapocaField of the job: IT Responsibilities:
- apps for web and mobile (IOS and Android)
- create user stories, user scenarios and user flows
- research, sketches, wireframe, mockup, prototype
- set the general design guidelines (style, colors, fonts)
- communication with the clients
- support for the development team
- attend Sprint meetings
- apps for different domains: healthcare, banking, services, warehouse management, waste management
Freelancer/ContractFreelancer
Aug. 2013 - Dec. 2016Logo, design (poster, folders, brochures, flyers, maps, catalogues, web page, page layout (catalogue, book), packaging (product design, label)
Mind ShopArt Director
Jan. 2012 - Aug. 2013Cluj-NapocaCompany’s profile: Publicity Responsibilities: - clients meetings
- communication with the marketing and production departments
- organization of works within the design department
- supervision of visual expression and follow-up on material up to the final production step
- performing the presentation and showing it to the client, with the rest of the team
Mind ShopGraphic Designer
Jul. 2006 - Dec. 2011Cluj-NapocaCompany’s profile: Publicity Attributions: Logo, ID Book, graphical concepts (campaigns, events), design (poster, folders, brochures, flyers, maps, catalogues, web page, web animation, materials for indoor and outdoor, promotional materials), page layout (catalogue, book), packaging (product design, label), image processing (color corrections, retouching), DTP, prepress, photo-shoot monitoring. Clients: Algernon, Banca Transilvania, BCR Asigurari, BDT, Braiconf, Breite, CEZ Romania, Continental Hotels, CORA, CSA, Distileriile Regun, Ernst & Young, European Retail Park, Eximtur, Ford, Hello Hotels, IAC, Millefiori, MDLPL, Novotel Hotels, P&G, Polisano, POS Mediu, Prefera, Promenada Mall, Radio Romania, Safilar, Terapia Ranbaxy, Transavia, Zoemi Tour. Technical skills: Working on different equipments in the field of publicity: small and large prints
(digital and inkjet), paper cutter, laminator, perforator, creaser.
Publi VentGraphic Designer
Sep. 2004 - Jul. 2006Cluj-NapocaCompany’s profile: design, pre-press, press Attributions: image processing, graphical concepts (poster, folder, catalogue, logo, visual identity, web pages), page layout (magazine, book), DTP, prepress
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