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Work Background
RightSize CollectiveFractional CRO
Mar. 2025RightSize Collective (RSC) provides growth-stage professional service firms with flexible, fractional executive talent to eliminate bottlenecks and create a clear path forward. Our team of pre-aligned fractional executives brings 11-20+ years of experience helping businesses break through barriers and scale smarter. Unlike specialized agencies that focus on a single function, RSC offers cross-discipline expertise to seamlessly fill gaps with experienced leadership.
SendersRevenue Director
Jan. 2021New York, United StatesHead of Business Growth, 2021 – Present Head of Strategy, 2021 – 2021 I lead the business growth activities on email deliverability services globally encompassing the development and execution of sales and marketing plans, business development, customer engagement, and relationship building. Supervise 5 direct reports and manage 2 additional team members; serve as a member of the Leadership Committee. My successes include: • Exceeded performance goals through effective growth strategies and built an optimal team culture. • Drove $2M+ in new revenue by building strong client relationships and executing data-driven sales strategies. • Increased close rates by 35% and expanded key accounts by 40% through consultative selling and tailored solutions. • Developed team members into advanced opportunities through coaching and mentoring. • Conducted training sessions covering effective sales strategies and copywriting.
The Aesop AgencyFounder & Fractional CRO
Jun. 2020New York, United StatesAs the Founder and Revenue Strategist of The Aesop Agency, I specialize in helping SMBs and startups achieve sustainable growth through tailored strategies and innovative solutions. Guided by the mantra "effective storytelling drives results," I empower businesses to enhance their marketing, sales, and revenue operations for measurable success. Key Responsibilities: Develop and implement revenue growth strategies tailored to each client’s unique goals and challenges. Provide fractional Chief Revenue Officer (CRO) services to optimize lead generation, conversion rates, and overall sales performance. Collaborate with clients to craft compelling narratives that build stronger customer connections and drive engagement. Analyze performance metrics and leverage data-driven insights to refine processes and improve results. Train and mentor sales and marketing teams on best practices for recruitment, onboarding, messaging, and operational efficiency. Key Achievements: Boosted lead flow and conversion rates for multiple SMBs through personalized revenue strategies. Successfully aligned marketing and sales teams for improved efficiency and collaboration. Helped clients exceed revenue targets while reducing the cost of hiring full-time executives.
BAM CommunicationsDirector of Sales
Jan. 2020 - Dec. 2021New York, New York, United StatesIn this role, I oversaw national sales operations with responsibility for the development of sales strategies, customer service, business development, and forecasting. Collaborated with the marketing team on designing and executing marketing campaigns; implemented a sales training program for new team members; built client relationships and partnerships. Key accomplishments included: • Increased sales activities by creating and instituting a prospecting process. • Established sales operational process; designed best practices. • Raised sales revenue; successfully closed deals with major accounts.
ParedSales Manager
Jan. 2019 - Dec. 2020New York, New York, United StatesSales Manager, 2019 – 2020 Account Executive, 2019 – 2019 I developed and implemented sales and marketing growth plans for restaurant and hospitality staff services covering the Philadelphia, New York, D.C., and Boston territory; supervised 8 team members involving hiring and training. Worked with the marketing team to create social media campaigns; assisted with content and publication strategies. My achievements included: • Surpassed revenue goals; successfully launched D.C. and Philadelphia markets; increased Gross Market Value (GRM) over 100%. • As Account Executive, successfully achieved the highest grossing Account Executive companywide; elevated the pipeline funnel activity 100%. • Developed team members into promotion roles through individual development plans. • Delivered training sessions on new products, sales consultative practices, prospecting, and customer service.
Libris / PhotoShelterSales Development Representative
Jan. 2018 - Dec. 2019New York, New York, United StatesI conducted new sales and managed accounts nationally on the organization’s digital asset management software-as-a-service (SaaS) solution including implementing sales strategies, business development, and customer service. Major successes included: • Exceeded sales goals; acquired key clients, including Nathan’s Hot Dogs, PGA Tour, and the City of Las Vegas. • Optimized sales processing efficiencies; designed reports and dashboards for the sales team. • Improved the prospecting process; supplied assistance with creating email communication templates.
Healthie Inc.Sales Manager
Jan. 2016 - Dec. 2018New York, New York, United StatesSales Manager, 2017 – 2018 Sales Development Representative, 2016 – 2018 I administered sales activities covering North America on the organization’s all-in-one telehealth and practice management SaaS solution involving the development of growth plans, prospecting, and forecasting; managed 5 team members. Notable accomplishments included: • Consistently surpassed sales performance targets; led my team to a 200% increase in Monthly Recurring Revenue (MRR). • Increased the conversion and close rates; designed phone and presentation scripts for the sales team. • Enhanced sales performance by renovating the new hire training program; performed instructional sessions.
MetLifeCustomer Service Representative
Jan. 2014 - Dec. 2016Bloomfield, Connecticut, United States
PlanGuruMarketing Coordinator
Jan. 2013 - Dec. 2014White Plains, New York, United States
Northwestern MutualFinancial Representative
Jan. 2012 - Dec. 2013Westport, Connecticut, United States
Shoreline Event ManagementEvent Manager
Jan. 2012 - Dec. 2013Milford, Connecticut, United States
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