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Work Background
Idyllwild Woods Entrepreneur Retreat CenterFounder
Jan. 2022Greeneville, Tennessee, United States
Capitalism - Create the ChangeEditorial Director
Jul. 2019 - Jul. 2023Austin, TXIn my most recent role, I was the leader of a talented team consisting of nine freelance writers and one transcriber, providing guidance and direction to ensure the successful implementation of a high-ticket ecommerce coaching program.
In order to facilitate the creation of a high-ranking blog and drive top-of-funnel traffic growth, I manage a team of freelancers and oversaw the seamless development process.
By introducing six online courses, I play a key role in the development and expansion of the ecommerce coaching program, catering specifically to entrepreneurs entering the physical products space.
Through effective team management, I ensure the delivery of exceptional leadership, enabling the team to consistently meet project objectives and exceed expectations.
A few of key accomplishments are mentioned below:
✯ Attained and maintained an ROI of 300% on organic leads from blog content.
✯ Steered timely launch of The Grind weekly newsletter, garnering 46K subscribers with an open rate of 40%.
✯ Recognized for formulating and presenting 100+ client case studies.
✯ Prepared and presented 425+ articles over a span of six months.
✯ Succeeded in recovering underperforming blog and achieved SERP top rank for new content within a few days.
Mojo MarketingEmail Marketing Specialist
Jan. 2016 - Dec. 2018Bentonville, Arkansas, United StatesDuring this tenure, I was engaged in generating significant revenue by selling high-ticket coaching programs through the application of cutting-edge email marketing techniques. The role allowed me to craft and execute comprehensive email marketing strategies that align with broader marketing goals, target audience, and business objectives. I leveraged my extensive marketing knowledge to create captivating and persuasive email content, encompassing newsletters, promotions, product updates, event invitations, and customer surveys. The success in this role was: ✯ Enabled clients to generate high-ticket sales with zero webinars and strategy sessions.
Nitro MarketingEducational Design and Development - Local Online Marketing SEO
Apr. 2010 - Jun. 2011As a Product Creator & Content Director, I have successfully managed and guided various projects throughout my career. Utilizing my expertise, I have effectively overseen the development and implementation of the Local Business Money Machine product, as well as the execution of live events and book publishing initiatives for the Local Internet Marketing Association. By conducting extensive market research, I have played a pivotal role in enhancing our product development operations. This involved identifying customer requirements, analyzing market trends, and evaluating the competitive landscape. Here, I was responsible for the following: ✯ Played an integral role in developing, monitoring, and maintaining the Local Business Money Machine product.
Triumph Communications - Outsourced Content Creation ServicesOwner
Aug. 2005Greeneville, TNHere, I am championing all operations within a content creation business, providing exceptional marketing support to business owners, web designers, and other marketing firms. As a leader, I take charge and successfully execute multiple content projects, including blog posts, articles, press releases, e-books, white papers, case studies, video scripts, newsletters, website copy, social media content, and email marketing communications. One key achievement in this tenure includes: ✯ Established clients as the best choice for prospects by utilizing communications content to engage organic leads, driving $1M+ in sales across a multi-year period.
Danser, Balaam & FrankAccountant
Jan. 1993 - Dec. 2001Staff Accountant
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