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Work Background
Twende Outreach InternationalWeb & SEO Specialist (Volunteer)
Mar. 2025Chicago, Illinois, United States- Created SEO strategies that optimized website content, boosting organic traffic and enhancing user engagement.
- Conducted in-depth keyword research to inform content strategy, leading to improved search visibility and increased lead generation.
- Developed a comprehensive SEO audit process, identifying critical areas for improvement and driving substantial growth in online presence.
- Tracked website traffic and user behavior KPIs using GA4 and Power BI, providing insights that improved conversion rates.
- Developed a comprehensive SEO audit process, identifying key improvement areas that significantly boosted online visibility.
PAWS ChicagoMarketing Manager
May. 2023 - Feb. 2025Chicago, Illinois, United States- Developed and managed marketing strategies, plans, and projects resulting in increased attendance at adoption events and open houses. - Developed proposals for the PAWS Chicago CEO resulting in partnerships with local businesses. - Created the PAWS Chicago Content Guide, which now serves as the main tool for keeping the brand identity, voice, grammar, messaging, and quality standards consistent across all communications. - Created streamlined marketing and project management processes across the marketing team to consistently meet tight deadlines.
- Supported the Associate Director of Marketing and the VP of Marketing & Communications with updating and maintaining the annual communications plan and the editorial calendar, and leading project and production meetings. - Managed relationships with print and mail vendors and served as the primary point of contact. - Managed the creative team’s tasks, priorities, workload, projects, and deadlines for over 350 annual projects.
- Supported the Social Media Manager by responding to direct messages and updating audiences about upcoming events and new programs.
- Studied data in Salesforce and Google Analytics that shaped the marketing strategies and plans.
Moody Bible InstituteMarketing Specialist
May. 2020 - May. 2023Chicago, Illinois, United States- Developed and implemented strategic marketing plans and tactics to increase annual student enrollment. - Assisted in monitoring the effectiveness of ongoing marketing lead generation campaigns for both undergraduate, graduate, and online school programs, including comparing and analyzing results against national marketing standards and forecasts. - Ensured that marketing leads correctly moved down the sales funnel. - Collaborated with the admissions recruitment team and external vendors to provide logistics support for conferences, tradeshows, and events. - Managed all education marketing projects and campaigns, and approved content for both print and digital products, including emails, flyers, brochures, and newsletters. - Processed and kept a record of all invoicing, check requisitions, and card transactions for monthly, quarterly, and fiscal-year budget reporting. - Managed annual marketing calendar and kept projects up to date.
Macy'sSales Manager
Jul. 2019 - May. 2020- Improved performance in the dresses department by adding $250,000 in sales compared to the previous year
- Trained, managed, and supervised a team of 30 associates to achieve sales goals, meet credit metrics, and deliver great customer service daily
- Planned and coordinated biweekly events to drive sales in all departments
- Analyzed data, devised sales plans, and delegated tasks according to business needs
The Ohio State UniversityEvents Manager
May. 2018 - Jan. 2019Columbus, Ohio Area- Partnered with production team to ensure events were set up accurately and in a timely manner
- Coordinated and managed over 30 events including weddings, career fairs, and workshops
- Enforced building policies - Facilitated the Building Emergency Action Plan during emergencies, evacuations, and other crises
- Supervised front desk staff
Riverside Methodist HospitalMarketing and Communications Assistant
May. 2017 - May. 2018Columbus, Ohio Area- Managed writing, layout, editing, and distribution of three bi-weekly newsletters
- Maintained positive relationships with local media outlets, advertising agencies, and vendors
- Participated in a year-long project to improve internal physician communication, resulting in the development of a communications app
- Collaborated with multiple teams in a fast-paced environment
The LanternCopy Editor
Jan. 2017 - Apr. 2017Columbus, Ohio Area- Assisted in the development of stories and writing of news articles and announcements
- Edited and proofread stories, articles, and marketing materials as needed in both English and Spanish
- Maintained website up to date
The Ohio State UniversityAdministrative Assistant
Aug. 2016 - Jan. 2017Columbus, Ohio Area- Maintained the front desk of a dormitory
- Handled confidential information regarding the university and students
- Executed the crisis management plan during emergencies and incidents
- Worked to maintain a safe and friendly environment for all residents
- Organized incoming resident mail and packages, and scheduled pick-up times
IKAN LLC.Production Assistant Intern
Jan. 2016 - May. 2016Columbus, Ohio Area- Oversaw communication between cast, crew members, and outside affiliates
- Managed marketing to local businesses and organizations for the play Ready to Grow
- Assisted with ticket sales and backstage management
- Helped produce a sold-out play
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