Better Man EventDigital Marketing Strategist
Jul. 2020 - Jul. 2021Orlando, Florida, United StatesI really enjoyed helping BetterMan with their marketing for 2 events. Here is some of what we accomplished! — • 50,000+ followers gained in 45 days. 1.8m in advertising views. Used a testable and scalable ad strategy. • In-depth audience research/ad buying using a multi-layered split testing approach - excellent cost per follower >> 6 to 14 cents | Destroyed the 2020 Facebook averages of 50 cents to $1.20+ • Assisted in securing 900+ global host sites (257 through Facebook Ads) across 43 states & 17 countries • Created key organizational partnerships through social media networking (GodBehindBars) • 11 months of email strategy, email campaigns, copywriting, layout, image selection, call to action, subject lines, automation • Full website/funnel redesign for 2021 Event (copywriting, images, layout) • Served as creative director role for multiple projects >> organizing content creator relationships, video editors, and graphic designers • Ensured all our digital tools worked together intelligently and without issues • Drafted a detailed long term digital strategy that is easy to follow and execute • Prayed a whole bunch and became a Better Man 💪