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Work Background
VMLDirector, Client Engagement
May. 2024Partnerships & social lead on Wendy's business Accolades: Cannes: Silver Lion Direct for Wendy's Frosty Fix (2025) Cannes: Bronze Lion Social & Influencer for Wendy's Enters the Chat (2024)
VMLY&RAssociate Director
Oct. 2021 - Apr. 2024NCAA partnership lead overseeing Wendy's official sponsorships of March Madness & College Football Led national Hamburger campaigns for Wendy's driving strategy and execution across broadcast and social channels
VMLAccount Supervisor
May. 2019 - Sep. 2021Kansas City, Missouri AreaLed development and execution of 360-media campaigns for Wendy's
ICF OlsonAccount Supervisor
Mar. 2018 - Apr. 2019Greater Chicago AreaStarburst, SkinnyPop, Paqui Chips, Extra gum, Orbit gum Developed and directed communications strategies for national CPG brands to break through in earned media and build credibility with key stakeholders Designed and executed high-impact influencer and celebrity talent strategies, overseeing talent negotiations on behalf of client and earned media execution
Olson EngageSenior Account Executive
Mar. 2016 - Feb. 2018Greater Chicago AreaLed execution of social and earned media strategies and influencer programs for national CPG brands including disruptive Paqui Chip's One Chip Challenge and viral launch of Starburst All Pink pack Accolades: Cannes: Bronze Lion Promo & Activations for Paqui Chips One Chip Challenge (2017) Innovation Sabre Awards: Best in Show, Best New Product Launch, Best Digital Promo, Best New Company Launch for Paqui Chips One Chip Challenge (2017) Innovation Sabre Awards: Best Use of Illustrations/Photography for Starburst All Pink (2016)
Olson EngageAccount Executive
Jun. 2015 - Mar. 2016Greater Chicago AreaSupported earned media communications programs with foundational PR skills Owned earned influencer relationship strategies and oversaw execution and measurement of yearlong programs
Olson EngageAssistant Account Executive
Apr. 2014 - Jun. 2015Greater Chicago AreaSkills: Writing, Media List Building, Pitch Writing & Execution, Influencer Relationships, Daily News Summaries
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