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Work Background
OONAExecutive Creative Director
Jan. 2019 - Apr. 2019Greater Jakarta Area, IndonesiaPart of my time during running our own ideation & creative businesses in RIGHT HAND.. now, I am also being challenge by my new assignment as the ECD (executive creative director) - 4 months contract - to support and shape up Oona Mobile TV platform in exploring creativity and ideas to bring Oona as the top notch entertainment media innovation..
Anterin.idCoFounder & Chief Brand Futurist
Mar. 2018 - Mar. 2019Greater Jakarta Area, Indonesia
InfomoCountry Director
Dec. 2017Greater Jakarta Area, IndonesiaPARTNERSHIFT TO HIGHER PROFITABILITY Alliances of different core specialists, with the same reason promise to create a profitable environment for changes and innovation that can far surpass global marketing industry’s benchmark. This response towards behavior changes and it is simplicity genius every time we talk about marketing in the digital age. Complexity in marketing strategies is precisely why companies go off their tracks and loose sight of their objectives.
RIGHT HAND | PT Hasta Karya IndonesiaPresident & CEO
Dec. 2013 - Jun. 2021Greater Jakarta Area, IndonesiaThe time has come and Life goes on .. The growth of digital advertising and branded content is gaining pace. With the rise of Google, Facebook, Twitter, YouTube, Instagram, Line, and digital media in general, every brand has became a publisher, and thereby a content creator. And plug-ins with our content creativity, it's not just an exciting new avenue for brands to explore, but a necessary one to stay competitive. 100% decision to initiate and also own a company that focus on IDEATION towards branded content creation for DMSA (Digital|Mobile|Social+Activation) solutions, to bring the solution for Clients, PartnerShifts and Brands to thrive in the digital and mobile age. RIGHT HAND is an Ideation Company, creative led, a new model of IMC agency with the skills, structure and attitude to help clients & brands thrive in the digital age. As the President of PT Hasta Karya Indonesia and also as the CEO (Chief Enabling Officer) of RIGHT HAND, my main duty is to enable all possibilities, talents, combinations, collaborations, and potentials, comes from anywhere, to successfully relocating brand messages from traditional advertising to DMSA (digital/mobile/social/activation) that works more in the fierce of competition today.
RED MARK* IndonesiaManaging Partner
Aug. 2010 - Dec. 2013Jakarta, IndonesiaLeading / Heading the company’s business interest and operation at the convergence points where brands connect their consumers with multi-channels, especially on brand embedded entertainment creation like film/movie, special events, tv programs, music, pop-sports, mobile wap, internet, out of home, video gaming, public theme venues – including the stars, media, and emerging technologies that deliver them.
Grey GroupManaging Director, G2 Jakarta
Aug. 2008 - Aug. 2010JakartaHeading the company’s business interest and operation at the convergence points where brands connect their consumers with multi-channels (innovation ideas generator)
GroupMChief Creative Officer
Feb. 2008 - Aug. 2008Set Up Group M - ESP (Entertainment Sport Partnership)
CT CorpExecutive Creative Director, 100 thn Hari Kebangkitan Nasional
Jan. 2008 - Dec. 2008Jakarta, IndonesiaLead the scene from ideation to conceptional.Challenge agency to participate the campaign by submitting their own ideas and concept that link to the umbrella concept... The campaign finally break the world's record as the first who create and flap a 400 x 200 meters national flag,,
Fortune Indonesia TbkManaging Partner
Jan. 2004 - Dec. 2008Gedung Galaktika, Jalan RM Harseno, Ragunan, Jakarta SelatamPartnering the COO and CEO of Fortune Indonesia, Tbk to form new business expansion that involves holistic communication channels. The result is reforming Fortune Indonesia, Tbk to be the remarkable holistic communication company in Indonesia and brings colourful business opportunities besides "Traditional Advertising" and "PR" business.
STARCHANNEL MARKETINGManaging Director
Jan. 2000 - Jul. 2004JakartaLead Star Channel as the first Star TV independent channel license in Indonesia. Promote no-breaks programming, avoid any breaks from any airing programs. We do it with brand investment on blocking time / TV Pool on Indonesia private TV Stations ...
TRANS TVExecutive Producer WE CARE INDONESIA CONCERT
Jan. 1999 - Dec. 2000Jakarta, IndonesiaProposed the BIG IDEA. Lead the whole team from ideation to conceptional to executions. Challenge top national bands/artists to participate the campaign for a big cause. Produce the Live TV Pool Program (5 TV own-private stations)
Hotline AdvertisingAccount Director
Aug. 1997 - Jan. 1999Greater Jakarta Area, IndonesiaSuccessfully launch "PASPOR" (Debit Card of BCA) and formerly known as Debit BCA and McDonald's "PAHE" (paket hemat). Also pioneering the first commercial TV Pool project during the economy crisis 1998 which bring some brands survive and won the battle during the crisis (Bank Mega)
JC&K AdvertisingAccount Manager
Jul. 1995 - Aug. 1997JakartaMy biggest debut was successfully launced TIMOR S515i and reach the most sellable sedan of the year. Just no.2 after "the king" Toyota Kijang
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