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Work Background
STARZPLAYSVP of Growth
Jan. 2024Abu Dhabi Emirate, United Arab Emirates
Cineshort: Films up to 15 minutesBoard Member
Dec. 2023
Radian ArcAdvisor
Oct. 2022Western Australia, AustraliaRadianArc is an Infrastructure-as-a-Service business that provides cloud gaming, AI and DaaS solutions.Radianarc.io specializes in deploying GPU compute, storage, and networking infrastructure within telecommunications service provider networks. Services are designed to create a highly distributed, local GPU edge, which allows for Software-Defined Networking (SDN) and cloud gaming services and DaaS to reach a vast number of consumers and businesses
Kapsch TrafficCom North AmericaVice President Global Digital Product Management and Marketing
May. 2022 - Dec. 2023P&L responsibility for North American operations of Uproad (Kapsch TrafficCom subsidiary). Led organizational restructuring and process optimization to achieve profitable growth in competitive mobility technology market. ▪ Delivered 100% YoY Monthly Recurring Revenue growth while expanding active subscriber base by 25% ▪ Reduced operational costs by 51% YoY through team efficiency optimization and process automation ▪ Achieved LTV:CAC ratio exceeding 3:1 while reducing Customer Acquisition Cost by 75% ▪ Generated $5M+ MRR pipeline through B2B website relaunch and lead acquisition optimization ▪ Increased organic search traffic by 96% and subscriber conversion by 84% through content strategy implementation ▪ Reduced churn rates by 25% across active subscribers and trial users through retention program design ▪ Established Voice of Customer framework integrated with product development and support operations ▪ Launched trial subscription program generating 100% increase in paid channel conversions
İTÜ ÇekirdekStartup Mentor
Jul. 2021Istanbul, Turkey
Earth Class MailVP of Marketing and Mobile Product
Oct. 2020 - May. 2022Executive oversight of mobile product development and marketing operations for mail management technology platform. Led organizational transformation across four business units: Brand & Content, Product Marketing, Performance Marketing, and Marketing Operations. ▪ Exceeded iOS App adoption targets for Q4 2020 and 2021 among existing customer base ▪ Increased organic search sign-up rates by 12% YoY through technical development collaboration ▪ Reduced Customer Acquisition Cost by 37% YoY across performance marketing channels ▪ Launched referral and advocacy programs driving word-of-mouth acquisition and third-party platform ratings improvement ▪ Completed analytics and customer messaging technology stack migration for mobile applications ▪ Implemented marketing automation supporting transactional, sales, and customer communications ▪ Deployed lead nurturing and Account-Based Marketing systems for B2B customer acquisition ▪ Integrated Voice of Customer framework into product development cycles
SITOVice President- Digital Media Strategy
Dec. 2018 - Sep. 2020Dallas/Fort Worth AreaStrategic leadership of client marketing solutions and data platform operations. Collaborated with product development and account teams to deliver cross-channel media strategies for retail, automotive, entertainment, travel, and healthcare clients. ▪ Led infrastructure migration of SITO Mobile and third-party data systems ensuring CCPA compliance ▪ Managed transition of Demand-Side Platform data and active campaigns to third-party Bidder-As-a-Service solution ▪ Directed data science team in audience development and campaign execution optimization ▪ Established attribution modeling framework for online activities and offline conversions across multiple verticals ▪ Implemented outsourcing strategy for client overflow management maintaining service level agreements
STARZ PLAYVice President (VP) of Digital Marketing
Oct. 2015 - Dec. 2018Dubai, United Arab EmiratesBuilt and scaled digital marketing operations for premium American content distribution across 19 MENA countries. Executive responsibility for web, digital, email, social, affiliate, search marketing, and mobile applications. Presented strategy and performance outcomes to board members, company executives, and global partners including Samsung, Apple, Huawei, and Etisalat. ▪ Exceeded business plan targets through digital marketing and business intelligence strategy execution ▪ Scaled platform from 50,000 to 40M+ monthly users and 1,000 to 700,000+ paying subscribers within 24 months ▪ Generated 3M+ app installs through multi-channel acquisition strategy ▪ Reduced customer acquisition costs by 50% within 12 months of implementation ▪ Increased Facebook following from 5,000 to 2.3M+ through CRM-social media integration and targeting optimization ▪ Implemented Customer Lifecycle model with CRM (IBM Silverpop) and social media integration ▪ Established user experience optimization framework and conversion rate improvement tools for product team ▪ Created structured KPI reporting system for bounce rate, funnel conversion, and content consumption analysis
EmiratesVice President (VP) of Digital Marketing
Apr. 2015 - Oct. 2015Dubai, United Arab EmiratesDigital marketing strategy integration with corporate objectives and global performance-based marketing framework development. Led multi-channel attribution models, lifetime value models, audience segmentation, and retargeting initiatives. Managed technology partner identification, contract negotiation, RFI processes, and procurement coordination. ▪ Reduced Meta Search Marketing operational and administrative costs by 21% YoY through business case development ▪ Decreased advertising unit costs by 40% through Programmatic DMP Platforms and direct publisher inventory acquisition ▪ Generated $6.4M annual positive impact through single campaign optimization ▪ Developed search engine marketing load factor and origin-destination model for cost reduction
HRS - The Hotel PortalManaging Director Turkey - D2C Market
Feb. 2013 - Feb. 2015Istanbul, TurkeyFull P&L responsibility for Turkish market operations including business development, strategic planning, and organizational establishment. Led market entry strategy, team development, and technology localization for European hotel reservation platform expansion into Turkish hospitality market. ▪ Established complete Turkish market operations from ground up including office setup, team recruitment, and headquarters alignment ▪ Created and executed strategic market plan for HRS.com Turkish market penetration ▪ Built strategic partnerships with local meta search sites, mobile service providers, and device manufacturers ▪ Served on HRS.com consumer board directing product development, localization, marketing strategies, and global business intelligence ▪ Increased bookings by 25% through SEO localization strategy implementation ▪ Improved website conversion rate by 20% through localization and UX optimization project leadership ▪ Expanded social media presence: 100% Facebook audience growth, 50% Twitter audience growth ▪ Reduced customer acquisition costs through targeted segmentation and localized performance marketing across SEM, SEO, meta search, email, affiliate, social media, and display channels ▪ Led localization development for Turkish HRS.com and HRS Deals portals ▪ Partnered with global technology team to implement new CRM system and customer lifecycle flow ▪ Enhanced content distribution through strategic technology partnerships, display).
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