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Work Background
Miriam EghSocial Media Strategist
Sep. 2022I GET YOU REAL RESULTS - It’s my super power. I help brands create and implement winning strategies using social media as a marketing channel. With billions of users on different social media platforms and lots of your competitors fighting for their attention, my strategies and management skills helps you stand out from the crowd. Within the last 4years I have helped local and international businesses, personal professional brands, leadership institutions and multinational organizations including EU funded projects achieve their marketing goals on social media. Whether you want to attract your target audience, build a community of advocates, sell a product or service, or simply engage your existing audience and attract stakeholders, I’ve got you. With my years of experience working with different marketing agencies, training other social media managers and getting real business results for tons of clients from different niches, I can help you TURN YOUR BRAND INTO A CONVERSATION on social media. Want your social media to start driving real results for your business?
Kindly Book a FREE discovery call with me: https://calendly.com/miriamegh/marketingcall Some client results highlight: Rayen Media (Dr. Chichi): ORGANIC Marketing (No Paid Ads).
Over 120 online medical consultations in 2022 alone. 20+ consultations and counting as off March 2023.
100k organic monthly reach since January 2023 . EU funded projects: ORGANIC Marketing (No Paid Ads).
Developed social media strategies and created contents to help build connection with stakeholders across different continents. 315%+ increased reach and 170%+ increase in monthly engagement. Dyme Agency: Over 2000+ social media content created for brands from different industries under the agency. Are you tired of paying for social media services but not getting real business results like these? Book a call.
West Africa Competitiveness Programme (WACOMP)Social Media Strategist & Manager
Aug. 2022 - Feb. 2023International - Create social media calendars, social media content and publish them with their respective graphics accordingly.
- Drove improvements across all WACOMP social media platforms with 752.5% increase in twitter profile visits in the first month of project, and 60 new followers on LinkedIn in the 1st month of project.
- Through implemented social media network strategies and maximizing the brand advocates at the national levels, the profile visits grew from 455 to 3981 in the first 2months and 3 weeks. Thereby increasing the website visit to 2500+ monthly visitors with 86.7% of them being first time visitors.
-Assisted the communications lead in the development of an implementable regional communication strategy covering social media for the WACOMP Programme.
- Work with a team of Implementing Agencies and Country Representatives to strategize and implement social media communication activities.
- Monitor Social Media activities across 10 participating West African countries in the WACOMP program.
- Assist the Communications Lead in drafting and Proofreading the Communication reports during and after project.
- Created a comprehensive Social media Audit before commencement of the project to ascertain the social communication Strength, Weakness, Opportunities and Threats.
Dyme AgencySocial Media Marketing Specialist
Sep. 2020 - Oct. 2022United States- Working closely with the CEO(s) to optimize content calendar across all platforms to coincide with new marketing and service launches.
- Content generation for website, resources and merch designs.
- Utilize data to understand what's working and what is not on each social media platform to improve engagement by 20% monthly.
- Convert long-form content (blog, web copy, and graphics) into micro-content(captions, graphic edits) suitable for each social media channel.
- Actively contributing to client bookings by responding to direct messages and engaging with customer comments leading to a quick increase in closed deals with clients in it's first month.
Dashiki DiariesSocial Media Community Manager
Sep. 2020 - May. 2022United States- Responsible for strategic planning, content strategy, and execution of posts across Instagram, Facebook, Pinterest, and Tiktok.
- Through testing and data analysis identified the best-performing channels and doubled down on those channels resulting in a +3,650% increase compared to previous years.
- Responsible for creating brand decks and sponsor decks for influencer marketing purpose.
- Communicating with micro-influencers to increase brand visibility.
- Through regular engagements with customers, influencers, and followers increased social media lead generation by 52% in first 6months.
- Responsible for website management, blog postings, webgraphic design, and email marketing.
- Developing robust reporting on social media KPIs and monthly report presentation on progress.
- Enhancing open rate for customer online campaigns by 38%.
Rayen Media SMMASocial Media Manager/Consultant
Jan. 2020 - Jan. 2024- 200% increase in clients consultation sales via Instagram. 120 DM consultations for a medical client. -Social media strategy creation and implementation for Rayen Media's clients with a reach of over 20,000 followers across several accounts. 300k+ organic (no ads) reach between January and March. - Schedule, create, and distribute written content, video, and images that increase brand awareness with 40+ posts across platforms each week. - Learned about the sales cycle for Rayen Media client's offerings and targeted posts to specific platforms for each stage of the customer sales cycle resulting in 200 new leads. - Proactively suggested new platforms and micro-influencers collaborations and grew a client's page from 112 to 400 followers in 3months through hashtag strategy.
Grew another client’s page from 200-3400 followers on Facebook organically (no ads). - Developed social media requests documents for photoshoots and other marketing initiatives. - I served this agency partner so good, a client who had left came back to this agency after a year, requesting specifically for me to handle her page because of what she saw happen to her friend’s business I’m handling. Her friend grew from reaching barely 2k people monthly, to 10k- 100k monthly reach! Plus consistent consultation bookings. I treat the clients of agencies I work with like my clients so you get the strategy, the juicy content and the Results is a must. No vanity metrics here.
Whole Trade MarketingMarketing Manager
Dec. 2017 - Dec. 2018Nigeria- Supervised business development and sales teams to ensure client's satisfaction and sales increased by 42% in 2months.
St Matthew Media HouseGraphic Designer
Jan. 2013 - Oct. 2017-Product design: Designed logos, writeups for print on merch for clients. -Book design: Created clean, engaging design layout for 'Ambrose Ali Unversity' brochures, AG General phonebooks, booklets, notebooks, and textbooks.
- Product packaging design: Designed packaging line for AG General and wedding gifts for guests.
- Created calendar mockups for presentation to potential clients. Clients turnover increase after presentation was upto 80%.
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