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Work Background
CotyHead of Global Strategic Partnerships & Collaborations - COVERGIRL & Sally Hansen
Oct. 2023 - Aug. 2025New York, United States
CotySenior Global Manager - Strategic Partnerships & Collaborations - COVERGIRL
May. 2023 - Oct. 2023New York, United States
CotySenior Global Brand / Innovation Marketing Manager - COVERGIRL (Skincare)
Jun. 2021 - Oct. 2023New York, United States
CotyGlobal Brand / Innovation Marketing Manager - COVERGIRL (Skincare)
Feb. 2020New York
CotyGlobal Brand Manager & Innovation, COVERGIRL (Lips)
Jun. 2017 - Feb. 2020New York
CotyGlobal Marketing Manager - Sally Hansen Nail Color
Jul. 2014 - Jun. 2017Greater New York City AreaSally Hansen Nail Color
- Miracle Gel
CotyGlobal Marketing Consultant
Feb. 2011 - Jul. 2011
Coty BeautyGlobal Marketing Consultant
Feb. 2011 - Jul. 2011
CotyAssistant Global Marketing Manager
Jul. 2010 - Jul. 2014Greater New York City Area
ChanelFragrance Marketing
Jun. 2009 - Aug. 2009• Developed fragrance, ancillary and gift set marketing strategy • Evaluated category trends, market and competitive performance to prepare monthly and annual forecast analyses
• Coordinated with local retail account managers to create in-store sales, PR and Education plan; assisted VP and Director to develop fragrance education proposal and promotional calendars
MWW GroupAccount Supervisor
Sep. 2007 - Jul. 2008• Clients included: Volkswagen, Strike Ten Entertainment, The Palm, Christopher and Dana Reeve Foundation, FORD Models, Gordon Biersch Brewery
• Developed and initiated integrated communication strategies to secure editorial media coverage, build brand awareness and strategize brand positioning for multiple agency clients
• Generated publicity with advertising value of ~ $1.5 M for Super Bowl XLII NFL Charities Bowling Classic with NFL Hall of Famer Lynn Swann; handled all media scheduling for spokesperson Lynn Swann
• Advised and executed marketing/publicity initiatives for Volkswagen, including launch of Das Auto advertising campaign, Beetle 10th anniversary, editor drive events and overall brand publicity
• Managed a team of five junior professionals across multiple office locations
LaForce + StevensSenior Account Executive
Aug. 2004 - Apr. 2007• Clients included: 10 Cane Rum, Belvedere Vodka, Veuve Clicquot, R.J. Reynolds, B.R. Guest Restaurants, Kimpton Hotels, IMAN Cosmetics, Pravda Vodka, Chambord, Amino Vital Supplements
• Planned and publicized product launches, sponsorships, charity fundraisers, editor and VIP events
• Managed production and publicity of 20+ product launch events for LVMH; consulted with client to develop creative messaging, led planning and vendor negotiations with budget review • Executed client partnerships with high-profile entertainment entities including Jamie Foxx
• Supported new client acquisition
Weber ShandwickOn Air Spokesperson - Got Milk? Campaign
Aug. 2003 - Aug. 2004• On-air spokesperson for Got Milk?; traveled nationwide to secure media coverage for events
• Managed library of PR materials including press clippings, media alerts and editor contact lists for clients
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