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Work Background
Snibbs 👟 The World's Most Comfortable Non-Slip ShoeEcommerce Marketing Manager
Apr. 2024 - Mar. 2025Spearheading digital marketing initiatives to drive online sales growth and brand awareness. Key responsibilities include:
Affiliate & Ambassador Program: Develop, implement, and manage strategies to expand and optimize affiliate partnerships and brand ambassador programs.
Social Media Management: Lead content ideation, creation, and execution across multiple platforms. Oversee community engagement and growth strategies.
Campaign Development: Conceptualize and implement marketing campaigns for new product launches and colorway releases.
Product Launch Execution: Coordinate and oversee product launch marketing activities within Shopify.
Creative Project Management: Collaborate with internal teams and external partners to ensure timely delivery of marketing assets and initiatives.
Search Engine Optimization: Contribute to SEO strategies and copywriting to improve organic search visibility and website traffic.
Elevation ChurchProgramming Content Director (Creative Lead)
Jun. 2020 - Jul. 2022Charlotte, North Carolina, United StatesAs Programming Content Director, I was responsible for fine-tuning our organizational communication to our weekend audience of 100,000+ people by creating an accessible, inspiring, and inclusive experience. My primary responsibilities included: creative concept development, scriptwriting, copywriting, branding & tag lines, marketing language, and internal communication.
Elevation ChurchSocial Media Director
Feb. 2019 - Jun. 2020During this period, I exemplified adept leadership skills in directing a team of 15 internal personnel to facilitate strategic social media campaigns across 4 organizational platforms. Successfully launched official online social media accounts to reach targeted groups, garnering wide-scale audience engagements of over 5+ million interactions on Facebook and 4 million on Instagram. I administered in-depth data/project analytics understanding to construct meaningful content and productions. At the same time, I initiated and delivered training to company social media managers to actively up-skill staff capabilities.
VerySocial, LLCCo-Founder
Jan. 2019Charlotte, North Carolina AreaIn 6 years of freelance experience, I have developed my skillset as a copywriter and content strategist working with a wide variety of brands ranging from corporate real estate to high-end skincare. I excel in taking on complex subject matter and translating it for their target audience and developing a clear and consistent brand voice.
Elevation ChurchSocial Media Content Strategist
Feb. 2017 - Feb. 2019Owning and overseeing the strategy and day to day management of Elevation Church social platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube. Job responsibilities include post and promotional plan ideation, content identification, copywriting, scheduling, analytics, and engagement as well as training new team members.
Elevation ChurchCreative Project Manager
Jan. 2014 - Feb. 2017Charlotte, North Carolina AreaAs Creative Project Manager, I partnered with a design and communications team of 10 people to serve 15 internal campuses across 18 locations. In this role, my job responsibilities included project development and oversight, scheduling, ordering, vendor communication, budget management, and client relationships as well as training and on-boarding for new creative staff and interns.
Spotlight Youth TheatreTeacher & Curriculum Writer
May. 2008 - Jan. 2014Crystal Lake, ILAt Spotlight Youth Theatre, my main duty was to motivate students and parents to achieve utmost potential through consistent encouragement and communication. At the same time, I collaborated with faculty members to nurture a conducive learning and enhance curriculum practices.
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