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Work Background
BIGHORN Golf ClubCreative Director
Aug. 2021 - Jul. 2025United States, Palm Desert• Directed brand strategy and creative execution for one of the top luxury communities in California, overseeing design, marketing collateral, and content across all platforms.
• Managed a multidisciplinary team of designers, photographers, writers, and vendors to develop award-winning campaigns across digital, print, and experiential media.
• Orchestrated 360° integrated marketing campaigns, aligning messaging and visuals to target high-net-worth audiences and real estate prospects.
• Led creative development for 100+ annual events, including bespoke collateral, social campaigns, and photo ops for tournaments and seasonal experiences.
• Collaborated with directors from the BIGHORN Properties luxury real estate team, the Food & Beverage department, seven on-site restaurants, The Marketplace, The Vault, The Golf Shop, and Spa to design custom branding, menus, brochures, promotions, and signage tailored to each venue’s identity.
• Designed creative materials for Fitness programs, Court Sports, the Golf Program, Ladies Golf, and Junior Golf—developing cohesive visual systems and promotional campaigns to support engagement, participation, and member retention.
• Co-directed storyboarding and visual planning for a 400-drone custom light show as part of the 2024 ‘Out of This World’ Welcome Home event, alongside branded collateral and full-scale environmental design.
• Partnered with Cord Media and Palm Springs Life to refine the editorial format and luxury aesthetic of the BIGHORN Magazine, reinforcing brand identity and elevating content strategy.
• Amplified brand visibility by spearheading BIGHORN’s social media direction, achieving consistent growth in engagement and reach.
• Designed creative for philanthropic initiatives and events including BIGHORN BAM - Behind a Miracle, BIGHORN Golf Club Charities, BIGHORN Cares, and the BIGHORN Scholarships Program, reinforcing community leadership and goodwill.
• Championed brand consistency and innovation, ensuring all visual touchpoints reflected a cohesive and elevated standard.
BIGHORN Golf ClubArt Director
Sep. 2018 - Jul. 2021
Apostolic Church of IndioCreative Director & Senior Designer
Jan. 2017Indio, Ca
BIGHORN Golf ClubGraphic Designer
Mar. 2014 - Aug. 2018Palm Desert, California
Children's Discovery Museum of the DesertExecutive Assistant/Marketing Coordinator
Dec. 2013 - Mar. 2014Rancho Mirage, CaliforniaAssist Executive Director, prepare and distribute Executive Board meeting materials, design marketing/event materials, manage marketing materials printing and distribution, set-up/break-down Museum events
Gabi PressGraphic Designer, Owner
Jan. 2010United States, Cathedral CityHey! I’m Gabriella Urrutia—but friends usually call me Gabi. I’m a graphic designer and creative director who loves helping brands bring their stories to life in meaningful, beautiful ways.
I’ve worked across luxury, lifestyle, and purpose-driven industries, focusing on branding and visual storytelling that connects. My work spans brand identity, illustration, campaign design, and digital storytelling—blending creativity with strategy every step of the way. I care deeply about the stories behind the work and love collaborating to bring them into focus in a way that feels both thoughtful and impactful.
Based in the Coachella Valley, I work from a place that’s equal parts sunshine and quiet inspiration. At home, I’m surrounded by my favorite people—my husband Ruben and our two kids, Sophie and Ezra—who keep life full and perspective clear. They’re a daily reminder to stay curious, grounded, and always open to learn and grow.
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