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Work Background
Popilush LLCDesign Director
Jan. 2024Richmond, Virginia, United StatesPopilush is a fast-growing online brand that offers stylish, innovative apparel with built-in shape-wear. I am charged with building and elevating the brand by providing market intelligence, trend analysis, concept design direction, creative marketing direction, and product and brand strategies.
Fashion Institute of TechnologyAdjunct Faculty Instructor
Aug. 2023New York, New York, United StatesTeaching undergraduate courses in Fashion Design - Art & Apparel
Lomotan ConsultingFashion Consultant
Aug. 2022New York, New York, United StatesLomotan Consulting is a retail and management consulting firm that provides strategic guidance to clients on brand strategy, product design, product development, trend forecasting, creative generative AI, and related opportunities to drive profit and growth. Recently worked with a fast-growing DTC brand specializing in dresses with shape-wear built inside. Other clients include a Chicago-based streetwear brand, an AI-enabled outfitting and shopping app for young male professionals, and an AI-based collaborative platform connecting art with modular, sustainable fashion.
Boot BarnDesign Director
Sep. 2021 - Aug. 2022Irvine, California, United StatesBoot Barn® serves the iconic American cowboy, from the ranch to the rodeo arena. Boot Barn® offers apparel, footwear and accessories for the oil & gas industry, agriculture, outdoor and thrill seekers online and in retail stores. In my role as Design Director, Private Label Exclusive Brands, Shyanne and Cleo + Wolf, I led: • Brand strategy across private label portfolio with $1.5B in sales across 300+ stores • Process re-engineering to eliminate redundancies and reduce costs • Product development to drive customer acquisition efforts while retaining core customers • Merchandising strategy to balance key volume drivers with trend-driven fashion items • Launch of good-better-best pricing structure to optimize margins and drive revenue • Team development to meet deliverables and product lifecycle management (PLM) processes • Mentoring efforts with associates to improve design and leadership skills
White House Black MarketSenior Designer & Manager
Oct. 2008 - Aug. 2020Fort Myers, Florida, United StatesWhite House Black Market is a division of Chico’s FAS, an American women’s clothing and accessories retailer founded in 1983 on Sanibel Island and is headquartered in Fort Myers, Florida. Chico’s FAS operates four brands: its namesake, Chico’s, White House | Black Market, Soma Intimates and TellTale. It was recently acquired by the Knitwell group. Supporting the White House | Black Market brand as Senior Designer & Consultant, I led efforts to: • Synthesize market trend and sales data to reveal actionable insights • Define retail omni-channel concept direction WHBM with 300+ stores and $800M annual sales • Advise stakeholders on quarterly planning using data-driven insight • Deliver global trend research and compelling vision of seasonal design direction • Engage leadership in trend analysis, concept creation, sustainability solutions and cost engineering • Enhance product categories representing 25% of total brand sales ($200M) • Elevate brand identity through innovative signature design, achieving double-digit sales growth • Drive digital transformation, reducing workload by 40% and increasing adoption ratios to 85% • Initiate pilot programs to promote environmental, social, and governance (ESG) strategies • Introduce sustainable raw materials and processes into merchandise strategy • Leverage 2D to 3D apparel design software to create product and reduce samples by 50% • Collaborate with Merchandising, Technical Design, Sourcing, Marketing and Visual teams
pamella rolandDesign Director
Jul. 2006 - Sep. 2008New York, NYPamella Roland debuted its Fall 2002 couture collection to a warm reception from critics and buyers alike. The collection received the prestigious 2003 Gold Coast Award in just its second year of operation. That positive response has grown significantly to the present, making Pamella Roland a label of choice among retailers such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue, as well as the finest domestic and international specialty stores. In my role at Pamella Roland as Design Director for Luxury Eveningwear and Sportswear Categories, I: • Collaborated to define creative direction and merchandising for global runway eveningwear collection • Designed 50-80 styles per season, generating $5M in annual sales • Directed atelier for first samples for runway and showroom presentations for NY Fashion Week
Adrienne LandauSenior Designer
Jul. 2005 - Mar. 2006New York, NYThe Adrienne Landau brand is a testament to timeless glamour and intones of Adrienne’s creative spirituality. The collection embraces the wellness of mind and spirit based on the belief that the energy from the earth possess healing qualities. Minerals, stones, and crystals are infused into the designs, and influence the elements of our brand design philosophy. As Senior Designer for Luxury Accessories, I: • Collaborated with owner to establish creative strategy and design innovative luxury accessory line • Drove process improvements including cost sheets, fabric and trim library, and time/action calendar
Various CompaniesDesigner
Sep. 2002 - Jul. 2005New York, NYOther roles of increasing scope and responsibility: • Maggie London Inc. - Designer • Christina Perrin - Associate Designer • M. Shlafer Associates - Showroom Sales Executive
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