Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Founders PledgeProduct Management
Oct. 2024London
Tabula RasaFounder
Mar. 2024
UizardVP of Product Growth
Feb. 2023 - Jun. 2024Copenhagen - Remote- Kick started a new product growth function after building a compounding growth strategy approved by the startup founders to increase and retain our overall paying customers. Formed and led two growth squads focused on our 2 key input metrics.
- Identified key growth opportunities through data and user research and built an experimentation roadmap to increase activation and free to paid conversion rates.
Identified and defined our key activation moments and metrics.
- Led the implementation of an in-house experimentation tool to run AB test experiments to validate our hypotheses and increase the defined target metrics.
- Ran an average of 6-10 quarterly experiments which resulted in an overall increase in our two main metrics.
UizardProduct Led Growth Advisor
Sep. 2022 - Feb. 2023Copenhagen Metropolitan Area- Identified key growth opportunities through data and user research and build an experimentation roadmap to increase activation and free to paid conversion rates.
MURALGrowth Product Manager - Activation
Sep. 2021 - Aug. 2022Copenhagen- Steered the "virality team" focus towards activation after identifying this as the key driver of viral growth, which implied redefining the team strategy and revamping our experimentation roadmap to increase our activation rates.
- Redesigned our new user onboarding flow using a gamified approach which resulted in a statistically significant 6% increase in one day retention and 32% increase in one week retention (leading indicators to increasing our free to paid conversion rate which peaked in the following cohort of users)
- Implemented an onboarding flow for invited users who represented the largest portion of our user base which resulted in statistically significant increases in their activity within the product.
- Introduced new input fields in our signup flow which enabled us to experiment with personalized onboarding flows for one of our key user personas.
- Led exploratory analyses in collaboration with our analytics team to help us inform and prioritize our field of experimentation.
thesilvers.dkCo-Founder
Jun. 2021 - Mar. 2023The Silvers project was created with the mission to break the barriers and stigma of aging. It's a platform that connects seniors with young people through experiences. I co-founded this project bringing the product knowledge and building from the ground up a first working version of our platform. I have also worked heavily on scouting our first senior members in non scalable ways until we gained the necessary momentum for it to be self driven.
MURALGrowth Product Manager
Apr. 2020 - Oct. 2021Remote- Started and led a new "Virality" growth squad: Defined team vision, strategy and roadmap prioritizing the need to secure the functionality of our sharing experience moving towards creating viral growth and network effects.
- Defined the calculation and baseline for our K factor metric and it's inputs: invitation ratio, branching factor and acceptance rate which then became our main input metrics to guide our experimentation.
- Revamped the entire sharing experience based on key insights and pain points identified through UX research which resulted in an overall 3.5% increase in invitations.
- Led functional research and implemented product enhancements that resulted in a 50% decrease of users landing DAILY in dead end screens after invitations, as a result boosting collaboration.
- Identified highest viral ratio opportunity in users' first 7 days and carried out 4 quarterly experiments that resulted in an 8% increase in K factor.
GoMoreProduct Manager
Nov. 2019 - Apr. 2020Copenhagen- Introduced a new performance based way of work with a dedicated squad.
- Focused on improving the Rental Business: defined the north star metric, strategy, key input metrics and experimentation roadmap - Carried out an extensive analysis of the Rental Business to identify our key areas of opportunity.
- Carried out an average of 4 quarterly experiments both on the supply (car owners) and demand (renters) side which resulted in that resulted in a +36% increase in total monthly rentals.
MURALGrowth Product Manager
Sep. 2018 - Nov. 2019Argentina- Created the first Growth squad defining the vision, strategy, product roadmap and hiring a Designer, Developer and Data Analyst.
- Analyzed different stages of the user lifecycle and defined activation metrics (setup, AHA, habit) to identify clear opportunities for growth and prioritize test areas. - Activation: Carried out more than 10 quarterly experiments and implemented changes in the product that duplicated the Conversion Rate to payer and increased MAUs by 15%.
- Led the launch of the MURAL Playmakers community aiming to generate network effects amongst our MURAL consultant network.
VIKICO DecoFounder
Dec. 2016 - May. 2019www.vikicodeco.com
Mercado LibreSr. Marketing Analyst Mercado Pago
Apr. 2016 - Sep. 2018Brand Marketing Management - Co-Led the launch and led the marketing strategy of the QR code and mPOS device for sellers in the Latin American Market.
- Built annual brand plan and managed brand budget: follow up, control, deviation analysis and adjustment. - Devised and coordinated full funnel acquisition and retention campaigns which resulted in a quarterly increase of +42% in mPOS devices sold and +53% in TPV.
- Coordinated acquisition and retention campaigns through offline channels (telesales, sales force, radio, graphic and TV advertising) and organized promotional events with external agencies to generate product awareness.
- Promoted and carried out A/B tests, analyzed user data and main KPI's: Sales, CPA, ROI, activation & retention cohorts, marketshare, penetration, distribution and pricing. - Collaborated across teams to build a Growth Model for the mobile products and promoted a "growth mentality" within the company.
GSKMarketing Senior Analyst - Skin Care Argentina
Jan. 2016 - Dec. 2016ArgentinaBrands: HINDS, PHYSIOGEL, ETIQUET
- Built Annual A&P Budget plan according to brand plan: follow up, control, deviation analysis and adjustment. - Led diverse launch projects including a Brand Launch (Physiogel): P&L and situation analysis, planning, execution and follow up.
- Identified trends and opportunities through market research for strategy devising to optimize productivity and promote sustainable growth. - Coordinated media advertising campaigns and organized promotional events with external agencies to maintain leadership and improve brand recognition.
- Managed an HCP Expert: solely created effective visit & sample plan and supervised Rep performance.
Intch is a Professional Networking App for the Future of WorkSee more people like Victoria on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
500206 people
27
Founder & CEO @ Twinno Ltd
17
CPA | Finance Profesional @ Beliva ApS
23
Product Manager / Project Manager @ S:PEAK:UUP
122051 people
23
Product Manager / Project Manager @ S:PEAK:UUP
27
Hardware Startup Mentor @ Helix Embedded
16
Founder @ Joules2Volts