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Work Background
Creativescale.idContent Writer
Apr. 2024 - May. 2025-Collaborated with 150+ clients to create and implement high-performing social media ad content, resulting in increased brand awareness and engagement -Developed and implemented social media ad campaigns, delivering a 4% CTR and a 4x ROAS through effective audience targeting and compelling ad creatives, showcasing a strong understanding of social media advertising best practices -Leveraged A/B testing to continuously improve ad performance, iterating on ad copy, visuals, and targeting parameters to achieve optimal results
SelfDev PodcastFreelance Copywriter
Jan. 2024 - Feb. 2024• Successfully executed an email marketing campaign for podcast subscribers, significantly increasing webinar sign-ups to over 3000 participants. • Writing copy for Facebook Ads and promotional materials related to webinar events.
InKanteenFacebook Ads Specialist
Dec. 2023 - Jan. 2024Indonesia- Designed and executed Ad Copy and targeting strategies for Facebook Ads campaigns that generated a 62% increase in website traffic within a two-month period. - Utilized Google Tag Manager (GTM) and Facebook Pixel for conversion tracking and data validation, enabling informed, performance-based Ad Copy optimization.
RevoUStudent Development Coordinator
Apr. 2023 - Sep. 2023• Provided assistance and support to 15 Digital Marketing Associates in creating assets for job applications. • Analyzed the performance of Digital Marketing Associates based on case studies and content marketing projects over a period of 3 months.
EduworkHead of Content Writer Intern
Nov. 2022 - Feb. 2023• Creating content briefs for email marketing campaigns and collaborating with content writers to storyboard TikTok content. • Collaborating with UI/UX designers to review content design and conducting testing on email marketing templates in collaboration with programmers
PersonatripContent Marketing Specialist
Jun. 2022 - Aug. 2022- Performing keyword research, data collection, and synthesizing key insights. - Analyzing competitors and formulating data-driven strategies. - Identifying media channels for content distribution and securing free publications from Pata DailyID. - Creating infographics and authoring articles for Personatrip's website and User-Generated Content (UGC) platforms (Kompasiana)
PT Naturindo FreshCustomer Service Online
Oct. 2020 - Oct. 2023Banjarnegara, Jawa Tengah, Indonesia• Enhanced product sales by 42% on marketplace platforms and social media channels through content optimization, graphic design, persuasive copywriting, and SEO title optimization. • Recognized as one of the recipients of the annual domestic tourism award
PT Naturindo FreshAdmin Office
Oct. 2020 - Sep. 2021Banjarnegara, Central Java, Indonesia-Organizing products for branch office and unit per week -Order products with a minimum of 2,500 products per week for the branch office -Make a daily report and weekly report
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