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Work Background
Ray Kennedy CoachingCertified Coach: Navigating Transitions, Purpose, Leadership, Career Development
Jun. 2024Indianapolis, Indiana, United StatesProvide 1:1 coaching services, with focus on navigating transitions and discovering purpose. Has the following certifications: International Coaches Federation ACC Certified Navigating Transitions Certified
Hogan Assessment Certified Sparketype Assessment Certified
Enneagram in the Workplace Completed
Butler UniversityExecutive Career Mentor and MBA Leadership Coach, previous Adjunct Instructor
Sep. 2022Indianapolis, Indiana, United StatesProvide career mentorship to undergraduates and leadership coaching to MBA students in Butler University's Lacy School of Business. Work one-on-one with 50-60 students each year to help them see and achieve their potential. From the 2025 Poets & Quants Best Undergrad Business School rankings where Butler placed 8th: "Dedicated Faculty and Career Mentors for Every Student: Butler’s student-centered approach ensures that faculty are deeply engaged in mentoring and teaching. Professors bring real-world business experience into the classroom and serve as personal career advisors. Every student is also paired with a professional executive mentor to provide guidance, industry connections, and career coaching throughout their academic journey." The placement rate of Butler business undergrads is 99% with internship program ranked #1 in the Midwest. Previously was adjunct instructor teaching 300-level marketing.
ZerorezRegional Developer and Franchisee
Aug. 2013 - Feb. 2022Indianapolis, Indiana, United StatesSuccessfully built and sold consumer and commercial services business. Through innovative marketing, service and executional focus, created a high-service, recurring and referral revenue model generating strong metrics: $14 million+ revenue, 39K customer, 20K+ emails, 40% recurring customers (one year), 20K+ Net Promoter Score (NPS) reviews average 82%, 3.6K+ 4.9 Star Google reviews (almost 2X largest competitor). Focused on differentiated, higher positioned brand, resulting in top tier booking and job averages when indexed nationwide, and very high customer response and rankings via digital reviews. Focused on strong marketing mix and website, especially digital, resulting in top tier “cost per order” and email performance metrics, and an online booking percentage of 35%. Pioneered pay-for-performance advertising program with franchise system. Worked with former Delta Faucet Co. ad agency to revamp and reposition the Zerorez brand and identity, which was then rolled out nationally. Chaired the franchisor Brand Committee for several years, overseeing the brand repositioning, the improvement of online booking systems, and a subscription/loyalty strategy. Created multiple systems for managing business using Google Business toolset.
Developed service technician compensation structure that improved retention and resulted in higher asset utilization. One of franchise bases to test and validate vehicle leasing program with Enterprise.
Private Investment, Development and Consulting PracticesFounding Partner/Owner
Aug. 2006Indianapolis, Indiana AreaConormara Investments, LLC: founded as a private family investment company focused on business-related and real estate-related investments, especially in the Midwest. Acquired and revamped WordMasters, LLC, an educational content company specializing in language-arts programs for elementary and middle schools. Conormara Development,LLC: founded for efficiently launching, developing and selling franchise-related businesses. Consulted on and became first Regional Developer for Zerorez Franchise Systems.
Started, built and sold a successful Zerorez franchise in Indianapolis/Central Indiana.
Created two 30-year royalty streams related to large Midwest cities. Kennedy Group Consulting: Management consultant for small-mid sized privately-held and early stage businesses, as well as public F100 firms. Successfully managed projects in strategy, process design and organization change, as well as executive coaching. Affiliated with Kelley Management Consulting http://www.kelleymanagement.com/
Delta Faucet Company, Masco Corp.SVP Marketing & Sales, VP Marketing, Delta Business Unit Manager
Dec. 1993 - Jun. 2005Indianapolis, Indiana, United StatesResponsible for approximately $1 billion in revenue and a $180 million sales and marketing budget. Managed internal staff of 125, 500-person rep force, and multiple marketing agencies. - Repositioned the Delta and Peerless flagship brands, and introduced a high-end designer brand, Brizo
- Revamped the product development process, focused on functional innovation and design; responsible for the two largest new product introductions in history of company; introduced suites of related products and developed residential electronic products with IDEO Design
- Led cross-corporation efforts with sister companies to design and market products for both consumer and customer benefit - Developed programs to sell big box retail direct, and modified builder and trade channel programs focused on value-add vs. discounting - Restructured sales and marketing organizations to streamline decision making and increase accountability - Achieved record sales and net profits.
Eli Lilly & Co.Associate
Sep. 1991 - Dec. 1993Marketing and Sales Associate responsible for inner-city Chicago sales territory and the company’s largest revenue product, Prozac®.
DeloitteManagement Consultant
May. 1987 - May. 1989Chicago, Illinois, United StatesTeam member on projects covering multiple industries - food processing, health care, telecommunications - and various functional disciplines - marketing, financial analysis, operations and litigation.
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