Richer PoorerDesign Lead
Mar. 2016 - Sep. 2017San Juan CapistranoLead design under C.D / A.D. experience in managing a full time in-house designer. Executed a company re-brand including logo marks, web site, brand icons, typefaces, packaging, catalogs, fixtures and visual guidelines. Art direction on internal photo shoots and marketing product photography. Nominations Sima - 2016 Breakout Brand of the Year Branding - Logo re-brand / Brand book - Packaging / Collaborations - Apparel trims / Hang tags Environmental Design - Pop Ups & Activations - Wall graphics / Messaging - Marketing / Product features - Photo galleries / Events DTC Deliverables - Website launch - UI/UX - Digital marketing / Campaigns Wholesale Deliverables - Seasonal catalog - lead design - In-store POP - Windows Events / Trade shows