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Work Background
Director of Marketing Communications
ScrewfixDirector of Marketing Communications
Feb. 2024 - Oct. 2025Yeovil, England, United KingdomResponsible for all customer facing communication across digital, retail paid media channels, social media and PR
Head of Brand Marketing
ScrewfixHead of Brand Marketing
Jul. 2023 - Jan. 2024Yeovil, England, United Kingdom
Board Trustee
DiscoveryBoard Trustee
Feb. 2023 - Feb. 2024Discovery supports autistic people and people with learning disabilities in Somerset to get more from life. Volunteer role representing the voice of the Discovery community at Board meetings. Holding the Discovery Board to account for the safe and efficient operation of the charity. Providing input into Marketing activity
Group Marketing Director
National Timber GroupGroup Marketing Director
Dec. 2020 - Aug. 2022Sheffield, England, United KingdomThe UK's largest independent timber distribution and specialist manufacturing business with a £300m+ turnover and over 1500 employees. 10 individual banners within the group, over 50 sites nationwide and a highly diverse customer base.
Strategy & Business Transformation Director - Consultant
ToolstationStrategy & Business Transformation Director - Consultant
Oct. 2019 - May. 2020Bridgwater, Somerset, United Kingdom
Digital, Retail & Customer Service Director
NisbetsDigital, Retail & Customer Service Director
Jan. 2018 - Jan. 2019Bristol, United KingdomResponsible for the global digital channel across 9 countries. Have grown sales in the largest UK market by 10%+ every year for the last 5 years. Grown a digital team from 4 to over 40 to drive the sales and improve the customer experience. Grown the UK Retail estate from 2 to 32 over a 3 year period and sales by over 30% each year. Initiated a new Contact Centre Strategy including a significant cultural change to improve customer experience. Director Link for the Irish business, which has also achieved >10% growth for the last 3 years Managing Director Mitre Linen
Managing Director
Mitre LinenManaging Director
Jun. 2017 - Jan. 2019Merthyr Tydfil, Merthyr Tydfil, United KingdomPart of the Nisbets Group
Marketing Director
NisbetsMarketing Director
Sep. 2012 - Jan. 2018Responsible for all digital & physical marketing across the group (national & international). P&L responsibility for Ireland, Retail & Jantex businesses. Customer Experience, Contact Centre, Digital & Promotions teams are also within the remit
Head of Marketing
NisbetsHead of Marketing
Jan. 2012 - Jan. 2013Avonmouth, BristolResponsible for group marketing, web channel, retail channel, mail order channel, catalogue production, marketing & product data & European businesses
Head of Sales
NisbetsHead of Sales
Sep. 2009 - Jan. 2012Member of Executive Management Team Responsible for: - Corporate Sales Channel - Retail Sales Channel - Wholesale Channel - E-Commerce in the UK & internationally - Europe - Customer Database & Insight Reporting to Managing Director
Head of Europe
NisbetsHead of Europe
Sep. 2009 - Feb. 2010
Head of Trade Counter Marketing
Screwfix DirectHead of Trade Counter Marketing
Jan. 2007 - Oct. 2009• Responsible for launch & ongoing marketing of Screwfix branches (‘Argos for the Trade’ concept) • Channel now contributes over 50% of Screwfix’s turnover • Over 45 branches launched in 2007, total of 135 in UK mainland • Reporting to Marketing Director Developed new site selection model used as part of every capex approval process Established branch outreach programme utilising a blend of customer data & sociodemographics allowing store staff to target key local areas Initiated branch focussed SMS promotional programme Responsible for the businesses most successful promotional campaigns Developed new internal briefing process for POS allowing flawless execution in-branch
Head of Marketing
Screwfix DirectHead of Marketing
Sep. 2003 - Jan. 2007£400m+ turnover multichannel business (part of the Kingfisher group) Marketing within & across 3 channels, each delivering multimillion pound turnover Reporting to Managing Director • Creation of the Marketing Plan which contributed to 20%+ year on year sales growth for 3 years, whilst reducing marketing costs by 5% per year • Development of a unique Screwfix UK Marketing Universe with full mapping facility in conjunction with Experian • Developed the Trade Counter marketing plan which has generated £100m+ from the estate over a 2 year period • Managed the ambitious Trade Counter launch programme which has delivered over 40 new sites per year, with up to 4 launches per week • Developed paid-search marketing programme, becoming one of Google’s premier Industry accounts • Pioneered UK’s first trial of full web integration into downloadable video content • Created the Screwfix online research panel for real-time customer feedback
Head of Marketing
Neat IdeasHead of Marketing
Nov. 1999 - Sep. 2003
Marketing Manager
ChumsMarketing Manager
Jan. 1997 - Dec. 1999Responsible for mailing activity Completely overhauled creative proposition Oversaw database integration of business acquisition
Account Director
Red CAccount Director
Jan. 1993 - Dec. 1997Previously known as RSCR Learned my trade under one of direct marketing's gurus, Adrian Rowe Promoted every year from entry level position

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