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Work Background
MetaManager of Fitness Insights
Feb. 2023 - Apr. 2025Palo Alto, California, United StatesLed end-to-end qualitative research to inform product vision and strategy for wellness-focused VR experiences, partnering closely with Product, Design, Engineering, and Marketing teams. - Designed and executed behavioral studies that shaped feature prioritization and roadmap decisions - Spearheaded cross-functional execution of a public beta launch, exceeding adoption goals by 150% and achieving a 31% uptake within the launch window - Built and scaled an evergreen user research community using mixed methods, accelerating early-stage validation and enabling launch of a key engagement feature in under 3 months - Reduced ambiguity during critical development phases by delivering actionable insights for high-impact features like the Home Screen, Power Score, and Progress Tracking - Championed research storytelling to align stakeholders around user needs and influence strategy across multiple functions
SupernaturalSenior Manager of Fitness Insights
Jun. 2022 - Apr. 2025Santa Monica, California, United StatesLed health-focused user research and strategic insights at a VR fitness startup, collaborating across Product, Content, and Design to drive development of engaging, evidence-based experiences. - Drove research for the launch of a multiplayer fitness modality, managing iterative testing cycles and cross-functional coordination across a distributed team - Translated complex health concepts into actionable design principles, advocating for accessibility and shaping user-centric product features through team workshops and alignment rituals - Informed roadmap planning through data-driven insights that contributed to increased user acquisition and retention - Established and nurtured relationships with external health experts and strategic partners to guide product development in alignment with long-term engagement goals - Developed scalable frameworks to evaluate new features, ensuring alignment with health behavior principles and user motivation models
Life Time Inc.Personal Training Leader
Jul. 2020 - Jun. 2022Minneapolis, Minnesota, United StatesLed strategic program design and operational improvements for a portfolio of 500+ clients at a national health and fitness company, integrating technology and behavioral insights to drive retention, engagement, and measurable health outcomes. - Designed and launched data-informed training programs, leveraging fitness tech to personalize coaching and improve client outcomes - Analyzed performance data and user feedback to optimize offerings, contributing to a 20% year-over-year increase in retention and higher lifetime value - Built scalable systems for client tracking and operational reporting, enabling 15% engagement growth and consistent NPS scores of 65+ - Led cross-functional initiatives to align service delivery with business goals, supporting strategic reviews and long-term planning - Pioneered client engagement strategies rooted in health behavior change, increasing program adherence and deepening trainer-client relationships
Life Time Inc.Assistant Personal Training Lead
Aug. 2018 - Jul. 2020Led and developed a team of Fitness Professionals to a successful career at Life Time. Assisted club leadership in bringing the Life Time Training brand and philosophy to life every day through amazing experiences.
Movement FitnessStrength And Conditioning Coach
Jan. 2015 - Aug. 2018Trained hundreds of in-person clients and thousands online through personalized strength and conditioning programs, helping individuals of all levels build confidence, skill, and long-term athletic performance. - Delivered expert coaching across modalities including powerlifting, strongman, kettlebells, and Pilates—guiding athletes from beginner to national-level competition - Designed and led scalable online training programs that reached tens of thousands, expanding brand impact and access to evidence-based fitness education - Played a foundational role in growing the Twin Cities powerlifting community through educational content, workshops, and strategic gym partnerships - Regular speaker and contributor on strength training and women’s health, with features in Women’s Health and Experience Life Magazine - Recognized for inclusive, empowering coaching style that helped drive long-term client adherence and program success
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