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Work Background
New Jersey Institute of TechnologyAdjunct Professor
Sep. 2019 - Dec. 2020Newark, NJProfessional Practices and Ethics
FCBVP, Creative Director
Jan. 2016 - Dec. 2017ChicagoManaged branding and communication for all Comcast Xfinity retails stores in digital and print. Developed Xfinity Moblie launch, developed experiential ideas for new Xfintiy stores.
Mark McGinnis StudioArt + Design
Jan. 2009Brooklyn, NYI continue to explore and develop independent art + design, collaborate with design companies and work on branding projects.
Mark McGinnis DesignBusiness Owner
Jan. 2005 - Dec. 2009ChicagoWorking as an independent company, my team partnered with advertising, marketing and design firms like Leo Burnett, Arc, Y&R, Latitude, and other ad and design firms. Wrote proposals, managed budgets, payroll and directed a small team of full time and freelance designers, writers and a support staff.
We designed and developed ad campaigns, packaging, website site strategy and promotions. Some of our clients included Leffe, Heineken, Altoids, Kia, Miller Brewing Co., Sears, A&W Rootbeer, & Macaroni Grill
.
Leo BurnettVP, Director of Design
Jan. 2002 - Dec. 2005ChicagoI worked on building a team of designers, it was the first dedicated design team at Leo Burnett.
Responsible for bringing in full time and freelance designers while managing a huge cross section of projects and clients from brand strategy and development of existing clients, new business pitches, and creative development. Design team worked independently across different platforms, web, tv/video, animation and print or collaborated with a variety of different actors: planners, client service, executive management, print/tv producers and creatives.
Leo BurnettAssociate Creative Director
Jan. 2002 - Dec. 2003ChicagoI was assigned to work on specific accounts like proctor and gamble and comed which was a regional electric company. I also was pulled into working on other projects on different accounts like nintendo and the army, kelloggs, halllmark, and delta. Alot of the other projects were about cross-marketing or brand strategy issues.
Leo BurnettSenior Art Director
Jan. 1999 - Dec. 2002ChicagoWorked on a variety of ad accounts and new business.
StarbucksGraphic Designer
Jan. 1998 - Dec. 1999SeattleCreated seasonal promotions that included the overall theme/concept and thereafter the development of the project. We produced a variety of items like food and product packaging, banners, ads, letterhead, signage, posters, and gift cards, bags, tissue paper, packing supplies and stationary Also developed products like mugs and cups. And worked on international, business to business, and consumer marketing. It was a fully integrated team, from architects, interior designers, illustrators, graphic designers (that were really just art directors), writers and a strong production team.
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