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Work Background
Texas Wesleyan UniversityDepartment Chair, Professor
Aug. 2020Fort Worth, Texas, United StatesI've transformed a traditional degree program to focus on creating new, digitally-focused opportunities for students to work with and learn from industry leaders in public relations, journalism, sports communication and eSports in the Dallas-Fort Worth Metroplex. • Spearheaded a comprehensive curriculum overhaul to create a general mass communication degree program that align with industry standards.
• Created an industry advisory board to improve effectiveness of sports communication and mass communication degree programs. • Led strategic planning and assessment efforts of the Department that resulted in two successful Program Review cycles for accreditation. • Championed digital literacy initiatives, securing $42,500 in grants to enhance learning opportunities.
• Created strategic marketing and communications plan for the Department to increase brand recognition across social media, website and among targeted student populations.
• Forged relationships with media outlets and local nonprofits to create service learning opportunities in public relations, digital media, and sports communication.
Texas Wesleyan UniversityDepartment Chair, Student Media Director and Associate Professor
Aug. 2008 - Aug. 2020Fort Worth, Texas• Served as the top administrator for student media, overseeing a bi-weekly newspaper, television station, and website. • Developed and executed strategic plans and assessments to ensure continuous improvement in student media operations. • Revamped recruitment programs, introducing scholarships and mentorship initiatives to enhance student engagement. • Achieved national recognition, with the student newspaper ranked among the Top 10 in the nation and the website recognized as Texas’s best multiple times.
University of Texas at ArlingtonVisiting Assistant Professor of Public Relations
Aug. 2007 - Jul. 2008Arlington, Texas, United StatesI created content for classroom curriculum, assessed students, and worked with nonprofit organizations to facilitate student-client presentations that resulted in several nonprofit organizations using student-created public relations campaigns. • Developed and delivered engaging courses on public relations, enhancing student understanding of key concepts. • Supervised and coached student group projects, fostering teamwork and practical application of public relations strategies. • Implemented innovative teaching methods that increased student participation and satisfaction by 30%. • Collaborated with faculty to align curriculum with industry standards, ensuring relevance and applicability.
UNIVERSITY OF NORTH TEXAS HEALTH SCIENCE CENTER HEALTH SYSTEMSPublic Relations Director
Jul. 2004 - Nov. 2006Fort Worth, Texas, United StatesI successfully directed public relations efforts that strengthened community ties and enhanced institutional visibility. • Served as the institutional spokeswoman and primary media relations contact for a health science center with 1,100 students and 1,400 employees. • Designed and implemented a comprehensive strategic communications strategy, enhancing visibility and community engagement that resulted in award-winning newsletters, community events, and special events. • Achieved a 20-point increase in U.S. News and World Report rankings through a targeted media relations campaign. • Created a recurring medical column in local newspapers, fostering public awareness and support for health initiatives.
• Increased the Hispanic Wellness Fair attendance and vendor participation; garnering more than $30,000 of advertising sponsorship from local media in support of the 5-year school anniversary celebration. • Created a strategic communications campaign to increase the image of the Texas College of Osteopathic Medicine, resulting in a 20-point increase in U.S. News and World Report polls and a top five listing in Hispanic Business magazine
• Gained community support of institutional master planning effort through strategic grassroots communications effort
• Created an experts database for internal and external use and instituted a faculty and student training program for media relations.
• Managed several highly visible crisis incidents effectively.
• Hosted an award-winning, yearly media roundtable with a national non-profit organization, Research!America. • Created partnerships with local hospital marketing departments as part of a cross-functional strategic communications initiative to respond to crisis events.
University of North TexasAdvertising Coordinator
Jul. 2000 - Jul. 2004Denton, Texas, United StatesI managed a sales team that beat all advertising sales records through a redesigned sales and integrated marketing communications strategy. • Recruited and managed a team of 10 student employees, generating $600,000 in advertising revenue. • Redesigned sales and integrated marketing communications strategies, resulting in an additional $150,000 in annual revenue. • Conducted yearly readership surveys and implemented internal marketing campaigns, boosting readership by 10%. • Served as chairwoman of the Advertising Committee, influencing university-wide advertising policies from 2001 to 2003.
• Designed the public relations strategy for internal and external clients of entire student media operation including a newspaper, website, and online radio station that increased readership by 10%, increased website traffic by 25%, and improved staff retention rate by 50%. • Designed written sales campaigns for national and local clients.
University of North TexasFaculty Adviser and Visiting Assistant Professor
Aug. 1999 - May. 2000Denton, Texas, United StatesI led this daily student newspaper to be named a Top 10 Newspaper in the Nation in 2000 by the Society of Professional Journalists, overseeing revision of newsroom and advertising offices that improved the overall reputation of the North Texas Daily. • Served as the top administrator for the student newspaper, overseeing a budget of $500,000, four professional staff members and almost 100 student employees in the production of a daily student-led newspaper. • Implemented mandatory training for editor-level positions, enhancing the skills of almost 100 student employees. • Initiated a public relations campaign to foster collaboration between student leaders and editors, increasing diversity in coverage.
• Redesigned the newsroom to include mandatory training for editor-level positions and initiated use of freelance reporters and interns to provide more complete coverage. • Created a public relations and marketing campaign to provide top student leadership at the university the opportunity to work with student editors in training and continuing education of staff members. • Taught basic Journalism courses and managed laboratory assistant.
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