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Work Background
AmazonSite Merchandiser
Jun. 2021 - Jun. 2025United States, Los AngelesManaged and executed merchandising strategies for a high-impact Home category, collaborating with cross-functional teams to deliver compelling product assortments.
• Curated data-informed, trend-driven product assortments that aligned with seasonal narratives, driving consumer engagement and brand loyalty.
• Partnered with Creative Directors and cross-functional teams to shape compelling visual merchandising and editorial content.
• Led the development and execution of CGI and GenAI-driven editorial content, optimizing creative efficiency and enhancing visual storytelling.
• Spearheaded the rollout of SOPs for CGI imagery, enhancing workflow efficiency and creative output.
• Authored Seasonal Trend Reports to inform merchandising and marketing strategies, ensuring alignment with consumer preferences and industry trends.
• Collaborated with Vendor Managers and Account Managers to optimize product placement, improve onsite navigation, and enhance conversion rates.
• Developed and implemented targeted campaigns utilizing internal tools to drive tailored sales and enhance customer engagement.
MicrosoftProject Management
Sep. 2019 - Mar. 2021United States, BellevueLed merchandising and assortment strategy for PC Accessories, aligning with brand positioning and revenue goals.
• Developed and presented product assortment recommendations to drive seasonal goals, leveraging consumer insights and sales data.
• Worked cross-functionally with Sales, Marketing, and Channel teams to ensure seamless go-to-market execution and alignment with revenue targets.
• Monitored key KPIs including revenue, margin, and unit volume to refine merchandising strategies, improving sales performance across retail channels.
• Collaborated with vendors to ensure accurate pricing strategies, product availability, and promotional effectiveness during key retail periods.
Lowes home improvementCategory Manager
Oct. 2016 - May. 2019United States, KirklandManaged a high-value portfolio of 70+ vendor brands, driving over $20M in sales across e-commerce and partner retail platforms.
• Owned product curation, pricing, and merchandising strategy, aligning with seasonal trends and customer behavior insights to drive conversion.
• Led cross-functional teams to ensure optimal site operations and customer experience across product pages.
• Developed strategic vendor relationships, negotiating favorable terms and co-op agreements to maximize margins.
• Conducted market analysis and adjusted merchandising strategies based on consumer insights, competitive landscape, and seasonal trends.
SHOES.COMAssociate Buyer
Apr. 2015 - Sep. 2016United States, SeattleLed end-to-end product lifecycle for a diverse portfolio of 85+ outdoor and performance footwear brands.
• Progressed from Assistant to Associate Buyer within one year, supporting and eventually leading the merchandising stagey driving 25 million in sales yearly.
• Managed the end-to-end product lifecycle, including selection, assortment planning, inventory control and vendor relations, ensuring product availability and maximizing revenue across a diverse brand portfolio.
• Conducted daily analysis performance data to identify top- performing products, forecast reorders and spot emerging trends, optimizing purchasing decisions and inventory management
• Developed promotional strategies with vendors, driving brand exposure and increasing product conversion rates.
• Attended key industry trade shows to identify emerging brands, enhance vendor partnerships, and inform seasonal buying strategies.
ZulilyAssistant Buyer
Feb. 2013 - Apr. 2015United States, SeattleCurated compelling product assortments for daily web events, driving consumer engagement and sales growth.
• Assisted in the development and execution of merchandising campaigns that resonated with target customer segments.
• Supported buyers in product selection, performance analysis, and negotiation with vendors to optimize margins and product availability.
• Monitored market trends, new product launches, and competitor activity to identify opportunities and refine assortment strategy.
• Assessed customer feedback and product performance data to inform buying decisions and optimize the online shopping experience.
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