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Work Background
MintelDesign Modernization Project Lead
Feb. 2024 - Jul. 2024Led a 6-month operational project focused on optimizing the design organization. Collaborating cross-functionally and adapting to senior stakeholder feedback, I designed multiple approaches leading to fiscal savings over target, improved career development opportunities for junior designers in the organization, team expansion into emerging markets, and improved quality of design output overall. • Drove initiatives to enhance team collaboration, improve decision-making processes, and reduce costs by £200k+ through streamlined workflows and technology-enabled solutions.
• Championed consistency in design outputs, ensuring a unified brand image across all touchpoints.
• Spearheaded efforts to prioritize projects effectively, optimizing resource allocation and maximizing team productivity.
MintelDirector of Product Design
Dec. 2017 - Apr. 2025Chicago, IllinoisBuilt a new transatlantic team of UX and UI specialists for a leading market research company, establishing new processes and standards of modern design implementation. Led broad organizational change which resulted in two new frontend development teams, replatforming legacy products on a mass scale, and launching commercially successful new products both nationally & globally.
• Revolutionized global development by properly introducing and championing UX & UI strategic processes • Established a robust team practice which led to a doubling of investment in Product Design in 2021 • Led the development of a new brand identity, & a refresh of our primary brand implementation
• Led the team through early adoption of new technologies, resulting in the successful design and launch of the company's first AI tools
MintelUser Experience Manager
Mar. 2017 - Dec. 2017Greater Chicago AreaLed the development and launch of a new UX department for a company with limited design maturity, while also leading the research, design, and experience launch of a groundbreaking multi-channel marketing data analysis tool for the financial services industry. • Successfully hired and mentored a high-performing team of UX specialists.
• Championed the value of user-centered design across the organization, fostering collaboration between design, engineering, and business stakeholders.
• Spearheaded the redesign of a legacy product suite, improving usability and user satisfaction.
Self-employedFreelance UX Strategist
Aug. 2016 - Mar. 2017Greater Chicago Area
The Plum Tree GroupLead Research Strategist
Jan. 2013 - Aug. 2016Greater Chicago Area• Work closely with a broad range of clients to fully understand their industry, business goals, and how to best improve performance on- and off-line
• Developed several marketing products, processes, and capabilities that have directly led to increased agency revenue
• Provide insight and integrated strategy across agency service areas, including website information architecture (IA), user experience (UX), consumer insights, content strategy, search engine optimization (SEO), search engine marketing (SEM), social media strategy and management, and ongoing data analysis
• Utilize analytics data (Google Analytics, Omniture, Magento Commerce Analytics) to collect detailed analysis used to interpret business progress, mine insights, and identify key opportunities for improvement
• As a founding member and lead of Plum Tree's RIO (Research, Innovation, and Optimization) team: train new employees, manage team workflows, collect extensive research for clients, and perform site optimization testing
• Emphasis on market, competitive, and customer research to support informed, truly integrated strategies
• Leverage luxury retail expertise to formulate practical strategy backed by years of direct sales experience
• Responsible for staying current and informed about innovative, “bleeding edge” technologies with strategic value
The Plum Tree GroupMarketing Associate
Jul. 2012 - Jan. 2013Greater Chicago Area• Trained in the technical side of digital marketing, including mastering the fundamentals of search engine marketing (SEM) and optimization (SEO)
• Built an archive of competitive research across core client industries to support design innovation
• Recruited by executive team members to develop and build a new strategic business unit focused on research, strategy, and agile innovation across all agency departments
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