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Work Background
XR, LLCDigital Marketing Specialist
Dec. 2018 - Jul. 2025Huntington Beach, CaliforniaKey Contributions & Achievements:
Increased sales growth at two key e-commerce sites, reversing prior declines and exceeding pre-COVID revenue levels. Optimized SEO strategy by improving product listings and internal search, leading to increased organic traffic and higher conversion rates. Expanded email marketing reach by growing subscriber lists and refining email campaigns, significantly increasing email-driven revenue. Implemented high-impact promotions that boosted customer engagement and sales, including seasonal events, clearance sales, and targeted discounts. Enhanced reporting and analytics to improve decision-making, allowing for better forecasting and strategic adjustments. Managed advertising campaigns on platforms like Recon, refining targeting to maximize ROI. Increased efficiency in marketing execution, handling a high volume of email sends and ad placements while maintaining quality and effectiveness. Proactively identified growth opportunities, including new traffic sources, emerging trends, and operational improvements to drive sustained success. Key Metrics & Results:
Retail Site: Increased sales from $2.87M in 2023 to a projected $3.9M+ in 2024, surpassing pre-pandemic levels. Wholesale Site: Managed efforts to stabilize and optimize performance following years of decline, maintaining key revenue streams. Achieved month-over-month revenue improvements in multiple periods, outpacing previous years’ performance. Drove substantial email revenue growth through strategic list building and improved campaign execution. Skills & Expertise:
E-Commerce Growth Strategy SEO & Digital Marketing Email Marketing & Automation Data Analysis & Performance Optimization Promotional Strategy & Campaign Management Conversion Rate Optimization (CRO) Paid Advertising & Audience Targeting A/B Testing & Reporting
Informs Business Printing and Promotional ProductsEcommerce Marketing Specialist
Mar. 2018 - Jun. 2018Anahiem, CAManage and coordinate online B2B web stores. Integrate and execute marketing activities including email, social and paid search, to drive traffic to and assist in development of consumer lead generation. Develop online marketing strategy. Lead development of tailored marketing campaigns using data to create strategic plan and best practices in digital marketing.
THE LIGHTING GALLERYEcommerce Director
Jul. 2017 - Nov. 2017Laguna Hills, CaliforniaCollaborate with partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns. Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and partners. Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability. Provide expertise on current eCommerce industry best practices. Consult on projects to ensure eCommerce principles are incorporated. - Increase online monthly traffic by 370% in the first 4 months.
- Increased monthly traffic from social networks by 750%.
- Implemented an email marketing strategy.
- Increased monthly referral traffic by 35%.
- Increased monthly organic traffic by 161% in the first 4 months.
- Implemeted PPC advertising.
- Relaunched ecommerce site on the Magento platform.
- Developed shipping, return and pricing policies to improve conversions.
Twila True Creations, LLCOffice Manager Ecommerce Sales
Sep. 2016 - May. 2017Newport Beach, CAManage end-to-end online sales process of Twila True Health & Beauty and other products sold to consumers, distributors or businesses. Ensure company website(s) are integrated and fully functional with ecommerce sites to increase and maximize brand recognition and sales. Develop and document routines, monitor and execute sales, track sales and inventory, and ship products. Oversee product, content and code updates. Investigate and report on operational and technical issues. Maintain key performance indicators to meet targets and sales plans. ● Works with the top management of to determine the parameters of a company's online presence.
● Oversee creation and development of a beauty and ecommerce company.
● Establish relationships with product distributors and manufacturers.
● Organise the storage and distribution of products, and to ensure that orders are fulfilled correctly.
● Staying up to date on Internet software technology trends.
● Develop new features/functionality for website redesign that improve engagement and increase conversion rate.
● Review competitor websites in terms of product range, marketing initiatives including functionality and customer offerings.
● Report, track and analyze email campaign performance to improve success in strategies and ROI.
● Consulted and provided support on internet properties of parent company and sister companies Key Accomplishments:
● Researched and sourced third-party fulfillment.
● Acquired business licenses/permits.
● Procured product from manufacturer.
● Setup payment processors.
LightopiaEcommerce Manager
Apr. 2010 - Sep. 2016COSTA MESA, CAOversee Lightopia’s 3DCart online store coordinating product updates, site content and all online marketing efforts. Report directly to the Chief Operating Officer and develop and execute initiatives to drive sales and profitability. Administer external SEM agency, including all monthly KPI reporting, budget management and marketing calendars. Manage and maintain budget and resources to ensure the department is within established budget, productivity and efficiency standards. Innovatively create graphics for carousels and banners. Develop new features/functionality for website redesign that improve engagement and increase conversion rate. Key Accomplishments: ● Acknowledged for consistently improving direct online annual sales by 30-35% for the past four years in a row.
● Boosted phone sales from internet lead sources by more than 50% six years in a row.
● Increased all online traffic by a minimum of 20% for 6 years in a row.
● Personally developed content for over 13K lighting products representing over 40K unique SKUs.
● Amplified online conversion rates by 133% by developing new product content and images, revamping product templates to highlight Call To Action segments, creating target CPC ads, and starting a welcome email series encouraging new customers to buy.
● Increased overall AOV by 22% by targeting high margin products in traffic building efforts and giving products a higher prevalence on website.
● Successfully beat previous year’s sales from CPC advertising by a minimum of 47% six years in a row.
● Improved annual organic traffic through SEO by 10% for the past four years.
● Increased average order value by 30% on sales from email campaigns. Improved conversion rate on email campaigns by 193%.
● Enhanced Conversion rates and sales from social media traffic by over 300%.
Westridge LaboratoriesMedia Manager
Feb. 2004 - Sep. 2008Santa Ana, CACreatively designed and maintained two internet sites and assisted in the development of digital catalogs. Directed and supervised a three member team with design and production of printed materials.
Self-EmployedFreelance Web Designer
Oct. 2002 - Apr. 2010Orange County, California AreaArtistically create original art and graphic layout of content, banners, logos, and merchandise. Clients include Tri Valley Urology - http://www.trivalleyurology.com, Sportsheets, Inc. - http://www.sportsheets.com, and LAP Distributing, LLC - http://www.lapdist.com. Perform technical coding, review and testing and work closely with clients to conceptualize, design and launch Internet sites furthering client goals.
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