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Work Background
ACRES - Hen Harrier ProgrammeCommunications Manager
Jan. 2024Galway, County Galway, Ireland
Galway United Football ClubHead Of Marketing
Dec. 2020 - Feb. 2023Galway, County Galway, IrelandI work with some of the most talented social media content creators, videographers, designers, editors, presenters, commercial managers in Ireland who are all working to contribute to the rejuvenation and growth of the club, the community and the club's relationship with the city in general. It's a tribal thing.
Nafasi | where trust meets opportunityCMO
Feb. 2019Nairobi, KenyaNafasi is a global social enterprise supporting African entrepreneurs and their enterprises to scale for income, impact and youth employment by providing mentoring and funding.
VRAI | Virtual & Augmented Reality Content CreationMarketing Specialist
Jan. 2016 - Jan. 2019County Dublin, IrelandVRAI is an Award-winning , Virtual Reality Experiences Company. We design and develop virtual reality content for brands, large organisations and centres of excellence. The company is focused on delivering immersive VR and MR Mixed Reality across all industries including Hospitality and Tourism, Food and Beverage, Sport and recreation as well as Educational training and Utilities. We have over 30 years of combined experience across media and film production, content creation, digital marketing, design and brand development.
Outlier | by DesignManaging Director
Jan. 2014Galway, County Galway, IrelandOutlier is a full-service digital content company based in Galway. We see ourselves as a boutique agency with a big focus on solving business challenges first. We do this by creating better engagement and by improving your brands presence across all media, including mobile and web. We love what we do, we get to create great things for even greater brands. We are delighted by new challenges and great coffee. We're hungry and we want to continue to punch above our weight. If there's something challenging your business we'd love to speak to you.
Workbay.netDirector of Operations
Jan. 2013 - May. 2013Canada
BluefaceMarketing Manager
Sep. 2009 - Mar. 2013DublinResponsible for the development of the Online experience, Off-line Customer Journey, Brand Re-Development and Product Marketing while improving the relationship between Blueface and various other stakeholders in the industry. Developing Sales material for the Business Sales Team, producing and editing video content and seeking out potential partnerships both within and beyond the telecoms industry.
5senses / MicrosoftRetail Support/ Brand Ambassador
Oct. 2008 - Jan. 2009Provided support to the sales force in the retail outlets of Key retail partners of Microsoft and the Windows Vista OS. This involved spending time answering the concerns of customers, providing information of the ease of use, innovations and benefits of movie or upgrading to Windows Vista. (Harvey Norman, Dick Smith's Powerhouse and Office works) Training: Provided training, extensive product information and product demonstrations of Windows Vista Home premium, Vista Ultimate and Windows Mobile. Motivated leader/ Results driven: Success of the program was measured by a 12% increase in sales of performance PC's during my time working with the retailer, Evidence of the success of this program was a recommendation by all retailers involved to continue with this support throughout the year.
Lao Rugby Federation (not for profit organisation)Business Linkage Manager
Jan. 2008 - Jan. 2009ATL campaign management: Responsible for the design and implementation of a 6 Month Marketing plan targeting Young Males and females interested in sport. Achieved a 400% increase in Local player participation resulting in a Bronze medal at the SEA games and winning the Men's Div: 5 Asian 5 Nations Championship. Project management/ online experience: Overseeing the design of the www.Laorugby.com website, Sourcing merchandise to increase revenue, establish a home ground facility to IRB standards in the capital city, Vientiane Negotiations skills: Stronger agreements between 3rd Party organisations for increased ongoing funding for the LRF. Motivational skills: Establishment of the Vientiane Wild Hogs, a locally managed, locally funded rugby club. Team Leader: Provided coaching and training support to Lao Rugby Federation employees and rugby development officers.
Xtra-VisionMarketing Executive
Mar. 2005 - Dec. 2007Management of 3rd party agencies: Managed relationships between ATL and BTL agencies, graphic design companies, rebranding specialists and Print and Media production Houses. Budget Management: Managed the Entire consumables budget and local marketing budget as well as day to day management of the games marketing budget equating to an average €220,000 combined quarterly budget. Online marketing experience: Engaged in online Marketing campaign on a trial level, to establish the effectiveness of online marketing for Xtra-vision. Results were measure by an increased level of traffic to the website and 'click-through' rate from the banner advert campaign. This Campaign model is still being used today. Cost-effective decision making: Through research into efficiency and production material provided an 80% reduction in the company's consumables budget as well as a reduction in weekly Point of sale production costs through efficient planning of print work. Project Management: Managed the Introduction of a completely new business unit to the company. This involved establishing an In-store Identity, The development of a substantial marketing campaign working closely with the Operations team, Advertising agency and Design Agency. Success was measured through a dramatic increase in traded games revenue immediately from launch which continues to grow at a sustainable level. Creative Decision-making / Negotiation skills: Responsible for the introduction, design and sourcing of key 'added-value' products providing Xtra-vision with a USP over its competitors. Example: The Sourcing of 250,000 footballs for a product launch across all Blockbuster European Territories; this involved liaising with suppliers, price negotiation and management of timed-delivery deadlines for all 4 territories. Success was measured by Xtra-vision taking the no.1 Market share position for the product, positive feedback from customers and a 50% reduction in unit costs compared to previous years.
Xtra-visionMarketing Executive
Sep. 2003 - Dec. 2007
Xtra-visionProject Management
Sep. 2003 - Dec. 2007Managed the re-design and roll-out of Xtra-Vision's in-store branding and store layout following a complete brand audit. utilizing market research information acquired Print content Management: Was acting editor for Xtra-Vision's monthly movie magazine and took responsibility for the start up of an Xtra-Vision game magazine, which included organising the brand launch and liaising with various computer game distributors including EA, Microsoft, Sony, Activision, THQ and Ubisoft. Retail Operations support: Responsible for the design, production and delivery of comprehensive in-store merchandising guide for 200 store-managers to ensure printed advertising materials were used correctly. 3rd party communications: Managed key partner relationships through regular meetings and provided clients with detailed marketing plans complete with individual media schedules and 'return on investment' reports. Designed, implemented and managed, as part of a team, a client briefing plan for key retail periods to ensure full participation from key partners PUBLISHING EXPERIENCE 'Xtra Mag'; Monthly publication distributed across Ireland containing information on monthly releases, movie news and in-store offers. 'Xtra-Game Mag'; Bi-monthly publication distributed across Ireland with news, reviews and up to date content on the games industry and retail offers available at Xtra-vision. 'Games-trading guide;' a 24 page booklet providing information to customers on the value or trading in their old games for new games, store credit and cash. Xtra-vision Brand Audit Manual - produced for the operations and management personnel of Xtra-vision and blockbuster international Xtra-vision Merchandising Manual; Guidelines of the correct placement of products and promotional support material 'Maximizing product display'; A manual providing store managers with detailed plans on how to maximise the layout of their store during key retail periods - November 2006 - 2007
Xtra-VisionMarketing Assistant
Sep. 2003 - Mar. 2005
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