OpsMxLead Generation and Growth
Nov. 2018 - Nov. 2020Hyderabad Area, IndiaResponsible for Growth strategy and execution. Primarily focussed on building the growth function which included the lead generation team and inside sales team, developed company positioning and messaging driving significant pipeline & leading the team for achieving the KPIs. •Campaign Management- Defining the need, TA, timelines of execution, KPIs, allocation of resources & campaign maps comprising ATL and BTL tactics for developing the campaigns for generating the brand awareness & demand generation. •Lead Generation- Building up the marketing funnel comprising responses, MQLs, SQLs through various marketing activities & connecting with the sales team. •Market Automation- Automating all the marketing & sales functions right from email nurture, lead management, and social-media posts & monitoring the performance of the tactics. Proficient with Hubspot. •Digital & Social Media Marketing- Planning & monitoring the performance of organic & paid campaigns, building the strategy to increase the web traffic through SEO & engagement of visitors. •Email marketing- Building up the database from different sources followed by personalization of emails based on profiles of prospects, making the nurture plans leading to response generation. •Events Marketing- Planning of sponsoring the 3rd party events, organising Meetups, webinars, managing the merchandising and event materials. Owner on Spinnaker India meet-up groups with over 2000 members. Organised over 50 webinars which were attended by over 5000 people •Co-Marketing- Planning & execution of joint marketing plan with partners & OEMs to help build up the pipeline, brand awareness & visibility. •Team Management- Planning of resources, recruitment, training, appraisals of the team members, building up the feedback Mechanism for the successful execution of marketing campaigns.