SYSKA LED LIGHTSAssistant Branch Manager
Nov. 2017 - Sep. 2020Srinagar, Jammu & Kashmir (Union Territory), IndiaAs Assistant Branch Manager at SYSKA LED LIGHTS, a prominent player in the LED lighting industry, I oversaw sales operations, distribution management, and team leadership within the Srinagar branch. I focused on achieving sales targets, expanding market reach, and fostering customer relationships within the region. Achievements: - Consistently achieved sales targets of ₹3 crore monthly across a range of products including LED lighting, appliances, and wire products for distribution channels and government departments. - Led the expansion of the distribution network throughout the Kashmir Valley, managing Super Stockists, 13 distributors, and direct dealers. - Managed project sales for the entire Kashmir division, primarily focusing on government department sales. - Drove institutional sales through collaborations with architects, builders, and consultants, expanding the customer base. - Oversaw planning and execution of brand-specific growth strategies and town-wise sales targets, emphasizing range selling and distribution expansion. - Cultivated strong relationships with distributors and key retail outlets to ensure consistent product supply and market coverage. - Actively involved in the hiring, onboarding, and management of direct sales channel partners across various cities, ensuring alignment with company goals. - Supervised daily operations of Super Stockists and distributors, coordinating through ASM, TSMs, and Sales Officers. - Ensured that sales targets were met for mass distribution channels and worked to enhance overall distribution effectiveness. - Implemented marketing strategies, promotional campaigns, and pricing policies in line with the company’s distribution goals. Skills: Sales Management, Distribution Management, Team Leadership, Customer Relationship Management (CRM), LED Lighting