Action TyreMarketing Manager
Jan. 2016 - Jan. 2018Georgetown, GuyanaDeveloped and executed comprehensive marketing strategies to enhance brand visibility and drive sales growth for Action Tyre through conducting market research and analysis to identify customer needs, preferences, and competitive landscape. Managed advertising campaigns across various channels, including digital platforms, print media, and outdoor advertising. Monitored and analyzed marketing campaign performance, utilizing metrics and KPIs to optimize strategies and maximize ROI. Oversaw the creation of marketing materials, such as brochures, flyers, and promotional videos, ensuring brand consistency and messaging alignment. Implemented social media marketing initiatives, leveraging platforms like Facebook, Instagram, and LinkedIn to engage with customers and expand reach. Collaborated with sales teams to develop effective sales support materials and programs, facilitating lead generation and conversion through managing relationships with advertising agencies, vendors, and suppliers to negotiate contracts and ensure cost-effective delivery of marketing services. Monitored and analyzed daily financial reports to create monthly financial budgets. Talent recruitment, hiring and training of new staff, payroll, scheduling, creation of company policies and payment procedures.