Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
anityaCreative Director and Strategic Development
Jan. 2025Riyadh, Saudi Arabiaanitya – Pilot Development
I co-led the development of anitya alongside Pedro Jardim and Arne Leichsenring, an innovation pilot at the intersection of education, human potential, and future leadership. Designed as a gamified and immersive journey, anitya explores new paradigms of learning and leadership in alignment with Saudi Arabia’s Vision 2030. This initiative reimagined how emerging leaders connect with personal growth, community impact, and technological evolution. Through experiential storytelling and game mechanics, anitya introduced a scalable ecosystem for cultivating purpose-driven changemakers—leaders equipped to navigate complexity with consciousness, creativity, and emotional intelligence.
Ministry of Municipalities and HousingExecutive Creative Director and Balady app Brand Director
Feb. 2024 - Sep. 2024Riyadh, Saudi Arabia- Developed brand strategies, managed stakeholder communications, and led marketing and creative efforts, resulting in increased brand visibility. - Oversaw campaigns, designed marketing materials, and monitored performance metrics, leading to improved campaign effectiveness
Ministry of Municipalities and HousingCreative Director
Aug. 2023 - Feb. 2024Riyadh, Saudi ArabiaI've joined the MOMRAH Smart Cities and Artificial Intelligence Program to spearhead creative and tech projects that promote urban sustainability and enhance quality of life throughout Saudi Arabia.
- Oversaw Balady Game design and execution, strategized marketing initiatives, leading to increased user engagement. - Led creative direction and designed UI/UX concepts, resulting in a increase in user satisfaction and a boost in user engagement
Raw EscapesCreative Director & Experiential Designer
Aug. 2023 - Aug. 2024Riyadh, Saudi ArabiaI had the incredible opportunity to shape the vision of a Saudi-born wellness and adventure platform focused on nature, movement, and cultural immersion. Over the course of a year, I led brand strategy, creative direction, and experience design—crafting transformative journeys that aligned with Saudi Arabia’s evolving lifestyle landscape. I developed strategic initiatives to elevate digital presence, designed immersive activations, and helped grow a purpose-driven community rooted in wellness and local culture. This role was not just about creativity—it was a deep dive into understanding and integrating with Saudi culture, connecting with diverse communities, and contributing to a movement that redefines how people experience self-discovery, nature, and connection in the Kingdom.
Live Love Creative Director
Apr. 2023 - Jul. 2023Riyadh, Saudi ArabiaWorking at the Deputyship of Investments and Revenues Development at Ministry of Municipal and Rural Affairs and Housing (MOMRAH) on projects to provide and achieve urban sustainability and urban life quality in all regions of the Kingdom of Saudi Arabia.
- Mobile sustainability gaming app
- National service App
- Creative & Strategy
- Brand Activations
- Immersive Experiences
AVANTGARDE GroupConcept Creative Lead
Dec. 2022 - Apr. 2023Dubai, United Arab EmiratesCreating brand experiences and brand activations for brands like Volvo, Netflix, Du, Liwa Festival, Range Rover, Loreal
BlipparAugmented Reality Creative Lead
Sep. 2022 - Dec. 2022London, England, United Kingdom- Developed AR experiences for American Express, RedBreast, Malibu, GrubHub, Cupcake Wine, and Spotify, utilizing creative technologies to enhance user engagement and brand visibility - Conceptualized and designed innovative AR campaigns for Cupcake Wine and Spotify, using experiential marketing strategies to boost customer engagement and brand loyalty, resulting in an increase in interaction rates
OMM Creative Lead
Mar. 2021 - Jul. 2022London, England, United KingdomCreating amazing brand experiences through immersive technologies.
Currently for Nike, Diesel, Gucci, Samsung , Tommy Hilfiger and Rugby International. At OMM we devise digital strategies, create outstanding experiential projects, motion graphics, VR and AR. Currently exploring Web3 and blockchain tools like NFT to design experiences for clients to step into the Metaverse.
Jam3Creative & Digital Designer
Nov. 2020 - Mar. 2021Toronto, Ontario, CanadaRemote freelancer for amazing projects with Google and RedBull.
Jam3User Interface Designer
Oct. 2020 - Nov. 2020Toronto RemoteUI Designer for the The Mandalorian AR app. We worked with Google, Disney, and Lucasfilm to create The Mandalorian AR Experience, pushing the boundaries of tech to create amazing photo-real, dynamic, and super fun moments with Mando and The Child 👽. See how it works here: https://lnkd.in/dUs_7Yx Go check it out in the Play Store / look out for new drops every Monday till Dec 21. The Child is involved starting next week 🥰
Freelance, self-employedFreelance
Jan. 2020 - Feb. 2021London, United KingdomCreative Services
Creative Direction, Branding, UI / UX , Video Editing, Design, Consulting.
Helping small and medium companies in Portugal and making them stronger during the economic impact due the Covid-19.
Intch is a Professional Networking App for the Future of WorkSee more people like Patricia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1087526 people
16
Multidisciplinary designer @ Solopreneur
15
Photographer/Editor/Art Director @ The Artisan Photographer
22
Senior Designer @ Light of Day Design
158197 people
16
Multidisciplinary designer @ Solopreneur
19
Brand Consultant @ FourTwentySeven
19
Graphic / Web Designer