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Work Background
ERA Candle Company LLCSmall Business Owner
Jul. 2022New York, United StatesFound, co-owner and CEO of ERA (air-rah) Candle Co. Creating luxury soy-blend candles handmade in NYC with original and proprietary scents inspired by eras throughout history. Time travel by scent.
Greenwich St. JewelersEcommerce & Inventory Associate
Nov. 2021New York, New York, United StatesSuccessfully manage all website product listings, pages, top navigation, and content. Create polished and inviting SEO-optimized product web descriptions and listings. Optimized Shopify according to best SEO and marketing practices and increased a positive user experience and increased the overall conversion rate. Analyze metrics from website traffic and heatmap recordings to further develop digital marketing strategies to increase online purchases. Conduct market research and track consumer behavior, global economics, marketing, and social media trends. Collaborate with the sales, production and inventory teams to align strategies and increase overall sales in both our retail and online store. Coordinate product photography and videos, organize and upload product images in order to create a better user experience, inrease purchases and develop brand loyalty. Manage website functionality and troubleshoot with the web development team to ensure the website is functioning successfully. Create inspiring and informative blog posts to increase brand visibility and audience reach. Coordinate and oversee product and on-model photoshoots, retouching of product photography and manage and coordinate asset uploads to ensure high-quality and functioning imagery on website Manage press pulls and oversee press features and releases. Communicate with vendors and partners for inventory orders and media assets. Plan, coordinate and execute live events within the marketing team.
The RealRealFine Jewelry & Watch Specialist
Feb. 2021 - Nov. 2021New York, United States
The RealRealSenior Associate Specialist, Fine Jewelry & Watches
Sep. 2020 - Feb. 2021New York, United States
Alo YogaGuest Services Associate
Jan. 2020 - May. 2020New York, New YorkAssist guests with athleisure and fitness apparel by providing product knowledge; assisting with fits, sizing and styling; greeting and acknowledging all guests; maintaining and ensuring product is displayed and merchandised according to Alo standards; working with other team members and managers to provide exquisite customer service; cashier and handle monetary transactions, returns, online orders and checking in guests for yoga classes; meeting and exceeding daily sales, ATV, conversion and UPT goals.
The RealRealCopywriter & Authenticator, Luxury RTW & Handbags
Aug. 2018 - Sep. 2020New York, NY
Article Consignment BoutiqueRetail and Online Sales Associate
Sep. 2016 - Aug. 2018Sacramento, CaliforniaCreated, designed and wrote all aspects of eCommerce website using Shopify: www.shoparticleconsignment.com, introducing a new channel for customers to purchase luxury merchandise Wrote, edited and published a 30-page employee operations manual for maintaining website and managing sell-through of products online Closely managed sales goals and 5-member team by encouraging customer relations, especially with VIP customers, which positively impacted sales Processed all transactions on POS system, interacted with guests in-store through styling and offering wholesome and honest advice; improved shopping experience in-store and online Photographed all high-quality product, fashion, and editorial images for website and social media accounts “Buying” of pre-owned clothing and accessories based on consumer demand Completed all required daily tasks of opening, running and closing the store
ULTA BeautyBeauty Advisor
Oct. 2013 - May. 2014Met or exceeded daily, weekly and monthly sales goals by up-selling new products and informing guests of current promotions, events, and services within the store Cashiered on retail POS system Provided makeup applications, skincare analysis, and product demonstrations to assist guests product recommendations Controlled and reduced loss prevention and theft.
StarbucksBarista
Jul. 2011 - Aug. 2018Sacramento, California AreaMake and serve over 500 café beverages and food items per day with speed, quality and consistency. Advise customers on whole bean and bulk tea purchases, detailing origin, flavor and pairing recommendations. Maintain and operate espresso machines, blenders, commercial coffee brewers, coffee pots and other equipment. Comply with standards for merchandising, stocking and storing product. Clean counters, machines, utensils and seating areas daily according to Quality Assurance Standards Assessment guidelines, health code and food safety guidelines. Train new team members with positive reinforcement and respectful, encouraging coaching.
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