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Work Background
AppbrewMarketing Lead
Mar. 2024 - Mar. 2025Gurugram, Haryana, India
HubhopperHead of Marketing
Jan. 2023 - Mar. 2024New Delhi, Delhi, IndiaDirected the strategic planning and execution of digital marketing campaigns, driving a 69.4% increase in paid subscribers and significantly enhancing user base growth and revenue. Leveraged marketing automation to design, personalize, and streamline campaigns, resulting in improved conversion rates and operational efficiency. Led paid marketing strategies that successfully reduced Customer Acquisition Costs (CAC) by 31% and doubled conversion rates, optimizing budget efficiency. Conducted cohort analysis that led to the introduction of three new pricing plans, expanding the enterprise user segment by 17%. Executed multi-channel digital marketing campaigns across social media, email, and paid platforms, contributing to a 40% increase in overall business growth.
LeadSquaredLead-Performance Marketing
Sep. 2022 - Feb. 2023Bengaluru, Karnataka, IndiaManaged and optimized acquisition campaigns across social media, SEM, and display channels, driving a 5.4% increase in ROI and maximizing revenue. Developed a competitive benchmarking framework, achieving the lowest Customer Acquisition Cost (CAC) in the industry and contributing to a 13% increase in Monthly Recurring Revenue (MRR). Directed the go-to-market (GTM) strategy for specialized CRM offerings, resulting in a 4% uplift in demand generation and strengthening market positioning. Led the successful implementation of BigQuery, enhancing data analytics capabilities and boosting customer retention by 9% through actionable insights. Advanced A/B testing methodologies, resulting in an immediate 11% improvement in app engagement and optimizing user experience.
SysCloudMarketing
May. 2021 - Aug. 2022Chennai, Tamil Nadu, IndiaStrategies, developed & managed, paid digital marketing across Google Ad Words, LinkedIn ads, and YouTube video ads. Responsible for launching SEO campaigns by analysing search console & AHREFS data for high-intent long tail keywords to improve the keyword position on GOOGLE SERP. Performed rigorous A/B testing in terms of the landing page, ad copies, and bidding strategies, which resulted in increasing the quality score, CTR & conversion rate. Implement and designed interstitials for increasing the website engagement rate & conversion across the website. Automated marketing KPI report using Google Analytics & Data Studio which roughly saves around 7 hours of manual work. Implemented custom events and GTM tags for tracking form fillups & personalisation data.
TraveasFounder
Aug. 2020Guwahati, Assam, IndiaCreated an online travel portal ‘TRAVEAS’ as a part of an entrepreneurship project with ₹ 1600/- investment and organized travel plans for 15+ users by collaborating with local start-ups to generate a revenue of ₹ 20,000/- within 3 months. (Covid first wave period)
MailmodoProduct and growth strategy
May. 2020 - Jul. 2020Bangalore Urban, Karnataka, IndiaInvolved in product development by leveraging data from syndicated research tools to identify growth opportunities for AMP for the improvement of marketing funnel metrics, top-line and overall bottom-line. Ideate features to integrate the product with various 3rd party tools increasing product sales. Mapped out the long-term vision & implemented medium-term digital campaigns to promote the product as per industry & geography; generated leads and onboarded clients. Responsible for driving website traffic & content creation through ON & OFF page SEO; enhanced long-tail keyword research & link building driving growth and increasing site traffic. Interacted with clients to gather requirements and expectations; assisted in the creation of AMP for email campaigns resulting in the improvement of the ROI and an increase in the client conversion rates.
dentsu internationalMarketing and advertsing Strategy Intern
Apr. 2020 - Jun. 2020Gurugram, Haryana, IndiaPerformed research & analysis for the new product launch advertising campaign for Carlsberg. Conducted market research on the automobile industry for analysis of competitor’s strategies to lay out a planned timeline for long-term improvement of the content hub of Maruti Suzuki Arena. Designed strategical milestones for the change of the Brand Positioning of Maruti Suzuki from Uncle’s brand to Millennial’s choice of the first car through a dedicated influencer-led digital campaign.
Aditi SalesSales Consultant
Mar. 2018 - Apr. 2019Bhopal, Madhya Pradesh, India
NextSpaceMarketing Consultant
Nov. 2017 - Dec. 2018Bengaluru, Karnataka, IndiaStudied deep market research to create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace, which resulted in a quick growth with a 25% engagement jump in 3 months. Implemented Search Engine Optimisation and key-word research to improve the website rankings Responsible for getting Nextspace website to rank 1 on google search results for some of the following keywords: “Workspace in HSR layout”, “Robotic Process automation training in India”. Increased online sign-up conversion from 7% to 41% for events listed on the Nextspace website by analyzing different data metrics with google analytics.
FoodiBaseDigital Marketing Associate
Jun. 2017 - Nov. 2017Hyderabad, Telangana, IndiaResponsible for organic and ethical Seo like link building, keyword research, website and competitor analysis, promote blog content and handling social media. Optimized the increase in visits by 55%, new visitors by 81% and visits originating from organic increase in visits by 55%, new visitors by 81% and visits originating from organic. Developed, tracked and improved landing pages. Increased the conversion rate by 45% (NO PAID CAMPAIGNS) Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion
Nu Skin EnterprisesMarketing Expert
Jun. 2016 - Jul. 2017In this organization, I am handling activities like Search Engine Optimization mainly On Page-Off Page Optimization, SMO, Google Analytics, Classifieds and Content Writing. I am handling customization of proposals for clients who opted for those through various optimization techniques and search engines. I also evolved business for the organization, recognizing potential business opportunities/revenue models and generating business strategies to achieve the same. I am responsible for locating potential clients in targeted segments to secure profitable business. I am administering online marketing activities including SEO, SMM for Search Value, Web Analytics, PPC, and SEO Consulting Services. Also performed promotional activities on various social media profile like Facebook, Twitter and Google+, etc. I am also entrusted with accountability to execute on-going enhancements in content coverage and quality. Also involved in tracking, assessing, reporting and optimizing content metrics.
updateurselfSEO Specialist
Jan. 2015 - Mar. 2016
Indian Institute of Management AhmedabadSummer Intern
Jan. 2015 - Jan. 2015Ahmedabad Area, India
CIPL (Chiranjvi Industries Pvt. Ltd.)Digital Marketing Specialist
Sep. 2013 - Nov. 2014
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