Mariko Drouin

Copywriter & Content Strategist

EditorContent WriterCopywritingAssistantCommunity ManagerCopywriterCreative ProducerEvent ProducerEmail Marketing ManagerContent ManagerCommunications ManagerBrand Marketing ManagerConsultingMarketing

I'm a copywriter and content strategist with over 14 years of experience helping lifestyle, wellness, and personal development brands come to life. I specialize in brand-aligned messaging across email, social media, websites, digital ads, and product launches—always with a focus on clarity, voice, and connection. As the founder of FiredUp Communications, I’ve collaborated with entrepreneurs, coaches, and authors to build engaging marketing campaigns from the ground up. Whether writing conversion copy for a launch or crafting a voice guide for a new brand, I bring both strategic thinking and creative spark to every project. I’m now seeking opportunities to bring my expertise into a collaborative, mission-driven team—especially in the beauty, wellness, or lifestyle space. I'm passionate about writing copy that empowers people to feel confident and seen. Specialties include: Brand voice + tone development Email & SMS campaign copy Social media storytelling Landing pages & product launches AI-assisted content creation (ChatGPT, Canva, etc.) Funnel strategy + user journey mapping

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Work Background

Copywriter & Content Strategist

FiredUp CommunicationsCopywriter & Content Strategist

Jan. 2010Denver, Colorado, United StatesAt FiredUp Communications, I help wellness and personal growth brands light up their messaging with content that connects. From soulful storytelling to strategic sales copy, I craft words that inspire action—across email, web, and social. My work blends intuition with structure, bringing both heart and clarity to every campaign.

Director of Communications and Marketing

Chicago Metro Association for the Education of Young ChildrenDirector of Communications and Marketing

Oct. 2006 - Nov. 2009Managed internal and external communications, marketing, design and public relations.

English Language Teacher

Language Affairs, ArgentinaEnglish Language Teacher

Dec. 2005 - Jul. 2006Taught English in Buenos Aires for six months. Responsible for classroom management and language instruction courses focusing on international businesses, children, small groups and individual immersion.

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Crafting Engaging, Action-Driven Copy

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