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Work Background
Group Director of Marketing & Admissions
International School of London QatarGroup Director of Marketing & Admissions
Jul. 2023 - Jul. 2024
Head of Marketing & Communications
SSATHead of Marketing & Communications
Aug. 2021 - Jul. 2023
Founder & CEO
XED OnlineFounder & CEO
Sep. 2020XED Online isn’t a business school. It’s a business upgrade. No campuses. No degrees. Just real results As CEO of XED Online, I lead the strategic vision, drive business growth, secure partnerships, oversee product development, and ensure innovation in AI-driven executive education. I manage operations, investor relations, and market expansion to position XED Online as a leader in the industry.
Chair of Selection Committee
HEC Paris Executive EducationChair of Selection Committee
Oct. 2019 - Jul. 2021
Director Marketing, Admissions & External Relations
HEC Paris Executive EducationDirector Marketing, Admissions & External Relations
Jul. 2019 - Jul. 2021
Global Marketing, Recruitment & Admissions Director
University of Wollongong in DubaiGlobal Marketing, Recruitment & Admissions Director
Apr. 2016 - Jun. 2019
International Marketing & Admissions Director
Cognita SchoolsInternational Marketing & Admissions Director
Dec. 2012 - Mar. 2016
Managing Director - INUNI
London School of Business & Finance (LSBF)Managing Director - INUNI
Jan. 2011 - Nov. 2012
Head of Digital Sales
Study GroupHead of Digital Sales
Jul. 2007 - Jan. 2011
Marketing Manager, EMEA
Rosetta StoneMarketing Manager, EMEA
Jun. 2001 - May. 2007
Head of Direct Marketing
LinguaphoneHead of Direct Marketing
Jun. 2001 - May. 2005
Marketing Executive
Financial TimesMarketing Executive
Jan. 1999 - Dec. 2001
Marketing Manager
Emap ConferencesMarketing Manager
Jan. 1997 - Dec. 1999
Marketing Assistant
General ElectricMarketing Assistant
Jan. 1996 - Dec. 1997
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