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Work Background
ROI ScalerFounder
Jan. 2020Delaware, United StatesROI Scaler is a dynamic and results-driven company specializing in Performance Marketing for Direct-to-Consumer (D2C) e-commerce brands targeting Tier 1 countries. With a strong focus on leveraging social media platforms such as Facebook, Instagram, and TikTok, we are dedicated to driving targeted traffic to a diverse portfolio of e-commerce stores, including a mix of our proprietary brands and client partnerships. • Scaled to $1Million+ in Sales across multiple Shopify stores for Clients & own portfolio, using Performance Marketing
• Primary Channels - Facebook, Google & Tiktok
• Primary Markets: Tier 1 countries
• Lead Generation Campaigns
• Expert in Shopify store operations, store setup
United TechnologiesPreSales & Analytics Consultant
Jun. 2016 - Dec. 2019Bengaluru Area, India• Co-ordinate across teams – Sales, SMEs, PMO and Higher management for successful Presales to delivery transition & Strategy • Data Interpretation, Trends Identification and Preparation of a relevant Sales pitch deck for major retailers in the US, Australia, China & India
• Prepared a costing template for Capex in consultation with the Project Management team for India Geography for quicker sales cycles
• Assisted in the development of a new service - $18Mn projected revenue in 2018
• Lead Profiling – India, USA, UK & China geographies
• Industry Profiling of the major Facility Management Companies in the UK Market
• Proof of concept and assisted the pre-sales team towards Maintenance analytics pitch for one of the largest QSR chains in India
• Optimizing the daily delivery by automating reports
• Initiated the idea to automate weekly and monthly client deliverables thereby saving 25 man hours a week
• Effectiveness of Energy saving strategies implemented at one of the largest retailers in the US
• Assisted and contributed in the data driven analysis to alleviate redundancy in the energy management services thereby reducing the costs of offshore support team • Extensive dashboarding and drill down analysis using TIBCO Spotfire/Tableau, MS Excel and R
Funstay.inBusiness Development Manager , Live Project
Sep. 2015 - Nov. 2015Goa• Responsible for onboarding resorts to the funstay website
Wipro EcoEnergyMBA Summer Intern - WiSE 2015
Apr. 2015 - Jun. 2015Bengaluru Area, India• Conducted a market analysis to determine the long term strategy of Wipro Eco energy
• Offered Pre-Placement offer ( PPO )
Freshko Beverages , VernaBusiness Development & Sales , Live Project
Oct. 2014 - Dec. 2014Goa• Responsible for obtaining chiller space at more than 100 retail stores across Goa
• Ensured strategic product placement
• Conducted Customer feedback surveys with 200 respondents and prepared a strategy for new product development based on the results
Mu SigmaBusiness Analyst
Feb. 2013 - Mar. 2014Banagalore• Client: One of the largest technological corporations of the world. Problem statement: The client had recently acquired another technology player. We had to analyse the impact of this acquisition on one of the client's subsidiary companies which was also operating in the same business. • Client - One of the largest retailers in Australia Problem statement: To come up with a statistical methodology to prepare the annual wastage budget of all the retail stores - Used CHAID analysis for clustering and benchmarking of 754 retail stores
Problem statement: To update the retail store space allocation tool in line with the client's changing business prospects • Tools worked on: SPSS , SAS , SQL , R, TABLEAU , Excel , Powerpoint
• Prepared deliverables for weekly client meetings
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