Troy McDonald

Digital Platforms Manager @Illinois Public Media

Community ManagerCopywriterDigital Ads ManagerInfluencer Marketing ManagerCommunications ManagerMarketing

Troy is a deeply strategic, heart-forward media professional whose career has been grounded in purpose, people, and powerful storytelling. With a Master’s degree from Harvard and a thesis awarded top honors for its research on civic trust and inequality, Troy brings a rare combination of intellectual depth and creative clarity to every space he enters. He has led digital transformation efforts in public media, overseeing cross-platform content strategy, audience engagement, and editorial development for PBS and NPR affiliate stations. His work has strengthened digital infrastructure, reimagined programming, and aligned community-focused media with modern storytelling best practices. Troy’s background also spans city government and nonprofit communications — where he developed crisis messaging, public engagement campaigns, and inclusive content strategies for diverse audiences. Whether managing multi-channel rollouts, producing branded content, or consulting on influencer marketing, Troy consistently brings thoughtfulness, sharp instinct, and a deep respect for impact-driven work. Now, he’s focused on building transformative media ecosystems — the kind that not only inform and entertain, but expand what’s possible.

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