the dti (Department of Trade and Industry: Republic of South Africa)Director: Export Promotion to North America, South America and Europe
Mar. 2017 - Mar. 2023Pretoria Area, South AfricaI lead a team of 7 Export Marketing specialists responsible for International Trade Exhibitions and
Missions over a footprint of 79 Americas and European countries, implementing export promotion
projects including Business Roundtables and Business Fora, B2B engagements, local and
international exhibitions, inward buying missions and outward selling missions. This is in support of
South Africa's export agenda, aligned to the Integrated National Export strategy to brand and profile
South Africa and its industrial capabilities, products and services. I am responsible for marketing
and branding SA's competitive edge, innovating advertising campaigns, building and maintaining
working cross functional relationships with trade support institutions such as International and
Provincial Investment Promotion Agencies, Brand South Africa, Industrial Development Corporation,
export councils and metro councils. I have identified and sustained strategic partnerships with key
Donor Agencies on Donor Funded Programmes in the trade and development space including
partner organisations such as USAID, SIPPO, ProColombia, and the UKFCDO, amongst others, to
build export capacity and expand trade champions exposure internationally. I also collaborate with
InvestSA in the implementation of SA's Investment Conferences and trade and investment
promotion programme's on the margins of Presidential Engagements to and from SA. To drive
business growth, I've worked with key clients such as Aspen Pharma, Toyota SA, Mining Equipment
Manufacturers of SA, Illovo Sugar, Tiger Brands, Business Process Enabling SA, Gauteng Growth
and Development Agency, Gauteng Enterprise Propeller etc.