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Work Background
AEREOMarketing Manager
Mar. 2024 - Jun. 2025Bengaluru, Karnataka, IndiaAereo is an end-to-end drone data solutions provider, and one of the first and biggest players in the industry in India (and soon - the world)! I own strategy to execution in three areas - campaigns, events and digital marketing, with the support of my wonderful team of channel experts, content writers and graphic designers. I also own the creation and implementation of systems and processes across the marketing department, with a goal to automate administrative marketing efforts. Key achievements: - Built and Scaled the Marketing Team and Infrastructure: Grew an entire team from the ground up - overseeing resource estimation, budget allocation, and team structure. Successfully built the infrastructure for CRM, email marketing, project management, and other critical tools, ensuring seamless operations across the department. - Channel Management: Own and execute lead generation, awareness, engagement and nurture campaigns across a variety of digital marketing channels (email marketing, paid ads, ABM, event marketing, PR), with regular testing, reporting and optimisation. - Strategic Leadership in Content and Communications: Led the development of comprehensive quarterly and annual content strategies that aligned with the company's overall business goals. - Event Strategy and Management: Created and implemented an event management playbook, currently manage the end-to-end operations of all our tradeshows, conferences, owned events and webinars. - Process and Workflow Optimisation: Directed the design and implementation of automated workflows across the departmen, developed comprehensive playbooks for all marketing processes, ensuring consistency, efficiency, and scalability across all operations. - Oversight of Systems and Tools: Took full ownership of the selection, budgeting, and management of all marketing-related productivity, reporting, and communication tools.
Central InnovationMarketing Specialist
May. 2022 - Feb. 2024Sydney, New South Wales, AustraliaCentral Innovation is the exclusive reseller of CAD software and supplementary owned tech products and services across Australia and New Zealand. I currently own and execute all events, content, communications and campaigns across social media, email and web. I plan, implement and report on sales, seasonal, lead generation and promotional campaigns, and manage the end-to-end execution for a range of internal and external events across Australia and New Zealand. Key Achievements: Campaign management and execution: Responsible for the end-to-end production and delivery of all campaign assets (EDMs, social media, SEO/SEM ads) for an average of 2 campaigns per month. Over the last 12 months, customer communication engagement has increased by 50%, social media engagement by 140% and sales campaign engagement has increased by 50%. Workflows and automation: Created processes to heavily automate administrative tasks that fall into marketing’s bucket, cutting out an average of 6 hours per week of administrative work. Event management: Successfully spearheaded multiple events including tradeshows, launch events, customer networking events and internal events with a regular ROI of 2.5x – 3x.
SignDeskBrand Manager
Nov. 2021 - Apr. 2022Bengaluru, KA, IndiaBuilt and enforced a complete brand strategy across all companies under DeskNine. Managed a team of content, design, SEO and analytics specialists. Worked directly with the founder, co-founder, CEO and legal head to build FORTAP, a non-profit forum for the regulatory technology field. Key Achievements: • Internal branding: formulated and developed a system that semi-automated several marketing activities and interdepartmental interactions, increasing efficiency by 180% over 3 months. Developed a streamlined onboarding process including introduction sessions, onboarding kits, and product training sessions, saving up to 22 hours per week for the HR department. • Brand building: Spearheaded the creation and launch of the brand book, developed a brand positioning strategy, segmented target clients, competitor mapping, and bi-monthly performance reports. • Social media: implemented a 12-month social media plan across all channels, including campaigns to increase interaction. Increased impressions by 180 times, increased clicks by 64 times and increased profile visits by 42 times over 3 months.
ABG corporationBrand Strategist
Sep. 2018 - Dec. 2020Sydney, New South Wales, AustraliaDeveloped a complete brand identity from the ground up, including brand messaging, visual identity and positioning, competitor analysis, and marketing analytics based on social media and website interactions. Conducted quarterly market research to identify market trends, appropriate marketing channels for various customer segments, sociographic and customer behaviour trends. Worked closely with executives to provide regular strategic branding recommendations. Key Achievements: • Built a campaign to increase internal brand awareness and synchronicity across all departments • Created presentations, attended relevant panel discussions and events, and was in charge of all creatives, and other collateral that was produced by the company for sales, legal purposes, or internal uses. • Built a system for streamlining the approval process for various company collateral, increasing efficiency by 12x measured in hours, and earned recognition from the BoD. • Responsible for the delegation and management of all daily marketing activities • Lead the creation of compelling decks, developed suitable storylines for meetings with executive-level clients.
RAKBANKMarketing Intern
Apr. 2018 - Aug. 2018Dubai, United Arab EmiratesI acquired valuable marketing skills and knowledge in real-world marketing strategy development as part of several teams throughout the 16-week internship experience. I garnered proficiency in CRM systems management, paid social media analytics, creatives design, customer service, and administrative support. Some of my key achievements: ♦ Successfully facilitated promotional credit card initiative as part of the design team, involving social media, direct mail and web channels. ♦ Demonstrated ability to collect quantitative and qualitative data from marketing campaigns, as well as assist market analysis and research.
Connect LearningMarketing Associate
Sep. 2016 - Sep. 2018Sydney, New South Wales, AustraliaConnect Learning provides leadership and soft skills training to managerial level teams from corporations around India. Connect Wellness provides services catering to health and wellness needs of individuals, groups or organisations. I led market research and analysis, social media management, content creation, preliminary website design and subsequent deployment. I gathered and analysed consumer behaviour data, oversaw customer support as well as bookings management. Identified new opportunities and monitored competitor activities. I leveraged modern SEO, SEM, web analytics, and marketing research tools to maximise brand awareness. Some of my key achievements: ♦ Successfully orchestrated an informative event, from securing participation from approx. 600 attendees, creating event presentations and marketing material to championing the initial conversion of over 35% attendees into customers and kindling further interest among 70% of participants. ♦ Spearheaded paid social media marketing management, including SEO, engagement analysis tools, and online reputation management across major social media platforms. ♦ Collaborated with marketing design and content teams to create impactful advertising material, blog posts, and marketing collateral for all promotional events. Key responsibilities include: • Paid Social media marketing management, including SEO, engagement analysis tools, and regular interaction on social media platforms • Preliminary design and launch of website • Content creation and editing, including marketing material, blog posts and creatives for all promotional events • Target market analysis and execution • Bookings management
CMC Live Pvt LtdEvent Management and Marketing Intern
Apr. 2016 - Aug. 2016Bengaluru, KarnatakaI seized internship opportunity to gain industry exposure and cultivate essential marketing and event management skills, involving business development, market research, media relations, promotional material development, sales presentations, event design, and location scouting. Some of my key achievements: ♦ Acted as Creatives Head for creating marketing collateral, presentations, and mood board creation for all events, in addition to serving as on-site Event Coordinator and main point-of-contact. ♦ Minimised costs for props and other venue design materials by 25%, optimized planning process from 6 hours to 2.5 hours, and designed 75% of the creatives for marketing and promotional activities.
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