Nalin Herath

Senior WordPress Developer

AssistantBrand DesignerIllustratorWeb DeveloperProject ManagerFrontend DeveloperGraphic DesignerUX/UI Designer🐦 DesignIT

I’m a Senior Web Developer with 15+ years of experience building and scaling high-performance websites and digital platforms for global clients, with a strong focus on WordPress, conversion-optimized front-ends, and performance-driven architecture. Over the years, I’ve worked remotely with product managers, designers, and marketers to turn business goals and Figma designs into fast, reliable, converting web experiences. I build custom WordPress themes based on the Divi framework, extend functionality through plugins, and write clean, maintainable PHP to meet business needs. I also have experience in Elmentor, ACF, Gravity forms etc. I also led Managed Services operations from 2012–2021 overseeing support tickets, maintenance and updates for WordPress and custom applications, debugging, server and security management, and operational reporting. I’ve worked extensively with no-code platforms including Webflow, Squarespace, Wix, and LearnWorld. Regularly translating Figma designs into responsive, pixel-accurate, SEO-friendly interfaces, optimizing for Core Web Vitals, structured data, accessibility, and load speed to improve rankings and conversion.

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Work Background

Senior Web Developer

Ellington DigitalSenior Web Developer

May. 2021California, United States- Architects and develops high-performance web applications using React.js, Next.js, Node.js, PHP, and WordPress. - Collaborates with designers, marketers, and product teams to deliver scalable digital solutions. - Implements CI/CD pipelines, code reviews, and development best practices. - Optimizes website performance, SEO, accessibility, and analytics integration. - Leads technical troubleshooting, performance tuning, and deployment of mission-critical solutions.

Digital Strategist & Development Manager

BenWorldwideDigital Strategist & Development Manager

Jan. 2012 - May. 2021Colombo, Western Province, Sri Lanka- Managed end-to-end digital project lifecycles with cross-functional teams. - Partnered with Sales and Business Development to define technical strategies for client pitches. - Established coding standards, workflows, and delivery protocols to optimize managed services. - Directed UI/UX initiatives to enhance usability across digital platforms. - Led product development of “Dragon Fly” booking engine, managing technical roadmaps and feature rollouts.

Senior Web Developer

BenWorldwideSenior Web Developer

Nov. 2009 - Jan. 2012Colombo, Western Province, Sri Lanka- Delivered full-cycle WordPress projects including wireframing, coding, testing, and client support. - Engineered custom WordPress themes and plugins to meet client requirements. - Maintained direct client communication to translate business needs into technical solutions. - Conducted QA testing and performance optimization for scalable deployment.

Web Designer

Jans (Pvt) LtdWeb Designer

Oct. 2008 - Oct. 2009Colombo, Western Province, Sri Lanka- Designed responsive UI/UX layouts for web applications. - Hand-coded pixel-perfect HTML/CSS templates with cross-browser compatibility. - Collaborated with developers to implement front-end designs.

Junior Art Director

Ogilvy Sri LankaJunior Art Director

Feb. 2008 - Sep. 2008Colombo, Western Province, Sri Lanka- Collaborated with senior creatives and copywriters to conceptualize brand campaigns. - Produced visual mockups, marketing collateral, and digital assets aligned with client objectives. - Assisted in delivering integrated campaigns across print, web, and digital platforms.

Chief Graphic Designer

Campana (Pvt) LtdChief Graphic Designer

Sep. 2006 - Jan. 2008Colombo, Western Province, Sri Lanka- Designed corporate branding, marketing collateral, and large-format promotional materials. - Directed visual identity projects from concept to production. - Coordinated with printers, vendors, and marketing teams to deliver high-quality digital and print assets.

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