Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Avenue CodeDesigner, Parceira associada at Cargill
May. 2022Curitiba, Paraná, BrasilAt Cargill Digital Laboratory, we develop digital products from scratch and collaborate with the company's digital strategy expansion efforts as a team of eight designers. In my current role as a designer, I have: • Collaborated in developing a proprietary methodology process for the digital laboratory, encompassing project briefing, discovery, design, development, and the creation of specific frameworks and actions tailored to each stage of the process. • Collaborated with reasearchers in conducting interviews with project managers to co-create, define, and formulate the fiscal year's Objectives and Key Results (OKRs) for digital products within the laboratory. • Consolidate UX research and business learnings of the new solutions projects in e-books, presentations, and graphic materials to present to board, investors and other stakeholders of interest. • Created new branding concepts and guidelines for the new solutions that are being developed at the Digital Laboratory. Going deep in understanding of the solution business and context to transform the information into an impact visual solution. • Helped communicate comprehensive business cases to support development and design initiatives and secure stakeholder buy-in. • Participated in Design Thinking Sessions using design frameworks to and Problem Solving in technology apps development context. • Collaborated in organizing and planning a design workshop for business and strategies discovery to improve user experience in a global expanding digital product. • Collaborated in developing user journey maps to understand user experience, pain points, possibilities, and touchpoints. • Crafted visually compelling presentations that told the story behind design concepts, aligned with business goals, and effectively communicated strategies to engage and inspire startup stakeholders.
E3 NegóciosDiretor de desenvolvimento e comunicação
Jan. 2019 - Jan. 2020E3 Innovation is a capital and consulting company that invests in promising new businesses and boasts a diverse portfolio of startups. In my role, I collaborated to the development of their services, business cases, and communication solutions, utilizing frameworks, presentations, and roadshow materials to add value and facilitate the introduction of these rapidly expanding companies to the market and potential investors. • Developed pitch decks and presentations to effectively communicate business value propositions. • Collaborated with stakeholders by conducting meetings, gathering, and incorporating feedback, and presenting ideas, concepts and designs clearly. • Collaborated with cross-functional teams to seamlessly integrate design principles into overarching business strategies, while also leading a diverse team comprised of a journalist, graphic designer, business analyst, and other outsourced professionals. • Compiled and analyzed market research to define and inform decisions and ensure market relevance consolidating into monthly reports. • Developed and implemented a proprietary methodology process for startup recruitment at the Research and Development organization INDT in Manaus, encompassing all phases that new entrepreneurs should undergo to secure investment and accelerate their companies.
PRATIQUE DESIGNBranding Manager
Mar. 2011Curitiba, ParanáWith over a decade of experience owning and operating my own specialized and personalized design studio, I have refined my expertise in client relationship management, excelling in simultaneously managing numerous projects while ensuring client satisfaction. Proficient in project management, negotiation, and problem-solving, I have consistently deliveredinnovative and high-quality work by planning and managing projects—setting objectives and milestones, budgeting and allocating resources, and effectively managing time. • Managedand developed branding projects from concept through implementation, ensuring alignment with business goals. • Developed branding personas, delineating the brand's personality and identifying target audience, while simultaneously defining the brand's DNA. • Analyzed customer interactions and identify engagement opportunities through Customer Journey Mapping • Defined Brand Voice tone creating taglines while crafting memorable slogans and brand messages. • Compiled and analyzed market research to define and inform branding decisions and ensure market relevance • Created visual identity designing logos and visual elements defining typography, colors, choosing fonts that reflect the brand identity. • Brand guidelines manual development documenting brand identity elements and communication standards. • Roll out the new branding across all channels monitoring the evolution, tracking brand performance and adapting strategies as needed • Produced high-quality graphic designs for social media, institutional materials, publicity, marketing campaigns, magazine advertisements, outdoor displays, and trade fairs. • Created packaging designs developing concept sketches, refining designs based on feedback, and ensuring alignment with brand strategy • Developed complex wayfinding design projects by conducting site visits and assessments, mapping existing signage systems, and identifying key decision points and routes.
Luz e VidaLicensing Graphic Designer
Mar. 2007 - Jan. 2009Curitiba e Região, BrasilLuz e Vida, the owner of the character Smilinguido, which has attained significant popularity. Within this publishing house, I specialized in character licensing, focusing on designing consumer goods materials, providing client support, and ensuring quality assurance. • Produced high-quality graphic designs for consumer goods licensed under the Smilinguido brand, collaborating with companies such as Garoto, Nadir Figueiredo, Credeal, Teka, Regina Festas, and others. Designed a wide range of products across diverse materials including retail items, sheet and bedding, Easter egg packaging, kitchen utensils, food packaging, clothing, bags, notebook stickers, diaper packaging, and more. • Researched, planned, designed, and developed a themed character StyleGuide for each season, tailored for utilization by the marketing teams of major industry players and licensing owners. Outlining a specicity theme for the season, character brand standards, and usage rules for licensed properties, ensuring consistency across various products and marketing materials. • Overseed production by visiting industrial locations and ensuring the quality of all materials. • Participated in licensing business strategy contract definition meetings and trade fairs.
PRATIQUE DESIGNOwner
Feb. 2005
Dual Branding Marketing e DesignJunior Graphic Design
Jan. 2005 - Jan. 2007Curitiba, Paraná, BrasilAs a Creative Designer, my expertise encompasses creating captivating artwork, developing marketing materials, and designing layouts for various projects within renowned Brazilian companies
Walt Disney WorldPark Operations
Nov. 2002 - Feb. 2003Orlando, Flórida, Estados Unidos
Intch is a Professional Networking App for the Future of WorkSee more people like Mariana on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1084859 people
15
Designer and Creative Manager @ Design Versus
16
Head of Communications and Marketing @ Instituto Cordial
22
Business Expansion
182215 people
15
Designer and Creative Manager @ Design Versus
24
Senior Software Engineering @ Resmarksystems
21
Creative Director