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Work Background
The Social WillowFounder & Social Media Manager
Jun. 2015Aurora, Colorado• Manage clients' social media platforms for optimum results • Specialize in Facebook, Instagram, Twitter, and Pinterest • Focus on client acquisition and sales, depending on the company’s marketing goals • Interact with clients' audiences to promote the business, brand, and client satisfaction • Build companies' brands by using their voice across all social media platforms • Make graphics associated with the brand and its voice to use on social media platforms • Run results-driven digital campaigns for companies and brands • Analyze results and analytics to tweak and improve campaigns • Run highly effective Facebook and Instagram ads, focusing on high ROI and low cost per lead • Experience with handling a large marketing budget and making every cent count
The Social WillowWeb Designer
Jun. 2015Greater Denver Area• Design Wordpress-based websites for clients based on their branding and marketing strategy • Focus on creating websites that are user-friendly and effective • Optimize the website’s SEO, allowing the company to stand out online • Create content and graphics in line with the company’s voice and strategy
The Rustic WillowFounder/Executive Blogger
Jul. 2014United States• Founded the do-it-yourself cooking and crafting blog, The Rustic Willow • Generate ideas for content and execute those ideas three times per week • Write engaging blog posts that have built a loyal following in the blogosphere • Photograph projects and recipes and edit the images using Adobe Photoshop and Adobe Lightroom • Operate all forms of social media networking, including Facebook, Twitter, Instagram, Pinterest, and Google+ • Update social media channels on a daily basis and constantly network and market the blog • Keep readers engaged by generating interactive content on social media platforms
Travelers Aid Society of Greater New OrleansOutreach Worker
Apr. 2014 - Oct. 2014Greater New Orleans Area• Held the sole homeless outreach worker position in the Downtown Development District of New Orleans • Spent 35 hours per week doing outreach in the 1.2 square mile radius of downtown New Orleans • Built a rapport with the most vulnerable and chronic homeless population in the city • Connected clients with housing, employment, medical, clothing, and food services as needed • Assessed clients’ needs and developed a goal plan with each one • Followed up with clients on a regular basis, ensuring they were making the appointments I had scheduled for them • Housed five clients per month on average in either Permanent Support Housing or Rapid Rehousing programs • Personally served hundreds of clients in a five-month time period • Assisted clients in connecting with Travelers Aid for Greyhound bus tickets to return home if they were stranded and homeless in New Orleans • Conducted housing inspections for clients entering into the Travelers Aid Rapid Rehousing program • Referred clients to identification, social security, and vital records resources
Travelers Aid Society of New OrleansCrisis Intervention Case Worker
Oct. 2013 - Apr. 2014Greater New Orleans Area• Assisted homeless clients in crises with accessing resources that would aid them in reestablishing a self-sufficient lifestyle • Provided bus tokens, bus tickets and shelter vouchers to those who qualified • Maintained a case load of approximately 25 clients at once • Kept all necessary paperwork up-to-date for HUD and HMIS • Enrolled clients in the agency’s Self Help Employment Program when they were able bodied and eager to work • Continued to meet with clients until they worked through their personal crises
UNITY of Greater New OrleansAmericorps VISTA
Aug. 2012 - Oct. 2013Greater New Orleans Area• Served as the Capacity Building Coordinator for the leading agency in a collaborative of more than 60 homeless organizations • Planned and coordinated trainings and workshops for the staff in New Orleans’ Continuum of Care • Carried out the role of “Group Leader” for multiple outreach shifts during UNITY’s 2013 Point In Time homeless count • Conducted focus groups at various agencies and shelters in order to acquire client input and feedback • Acted as the Volunteer Coordinator for UNITY’s 2013 Point In Time homeless count • Updated our nationally recognized registry with homeless clients’ information on a daily basis • Organized a bi-weekly employment meeting with leading agencies in the city to develop a plan on assisting homeless clients with gaining and maintaining employment
University Writing CenterTutor/Editor
Aug. 2011 - May. 2012James Madison University• Assisted undergraduate students and graduate students in every stage of the writing process • Participated in daily tutoring sessions to ensure the students’ understanding of their assignments • Acted as group leader for my weekly tutoring group—found articles for the group to read, initiated conversations about the articles, facilitated conversations about relevant tutoring topics and issues of the week • Broadened my knowledge on writing in different subjects, such as science, business, and philosophy • Edited articles for the University Writing Center’s monthly newsletter using AP Style Guide standards • Wrote monthly articles on assigned topics • Performed interviews and researched topics to acquire material for articles • Assigned articles to the writers that I supervised • Generated ideas and content for the newsletter
Patricia Dole's PhotographyAssistant
May. 2011 - Aug. 2012Lavallette, NJ• Updated the company’s blog and Facebook page on a daily basis • Acted as assistant photographer at a highly successful company • Set up lighting for indoor and outdoor photo shoots • Edited photographs in a timely and efficient manner to ensure client’s satisfaction • Operated the customer service aspect of the company and answered any questions client’s had about their upcoming or past sessions
Daily News-RecordFreelance Journalist
Aug. 2010 - Jun. 2012Harrisonburg, VA• Wrote monthly articles for the publication’s supplement, The Business Journal • Researched topics thoroughly each month to ensure mastery of the subject of the article • Conducted interviews as necessary both in person and over the phone • Adhered to deadlines and responsibilities successfully
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